From Uber Advertising and PHD Media
Quick Commerce has shifted from a convenience trend to a structural force in how consumers shop—and how brands compete. Powered by on-demand platforms like Uber Eats, this channel is rapidly expanding beyond takeaway and into daily routines, restocking, and planned purchases.
Uber Advertising and PHD Media partnered to publish a new report unpacking this evolution. Built on Uber Eats first-party data and consumer behaviour insights across ANZ, the Quick Commerce Trend Report reveals how brands can win in a retail landscape defined by immediacy, relevance, and consumer intent.
Why Quick Commerce now?
Consumer expectations are rising. Gen Z and millennials increasingly treat speed, personalisation, and platform fluency as standard—not perks. From late-night snack runs to midweek pet care orders, Quick Commerce enables shoppers to meet needs as they emerge.
The Australian Quick Commerce grocery market alone is forecast to nearly double by 2030 (Statista, 2024). Meanwhile, CPG behaviour on Uber Eats is diversifying fast: over 30% of orders now fall outside traditional food categories, and YoY growth in categories like makeup, dog supplies, and frozen foods underscores the shift.
Inside the report:
Whether you’re building top-of-funnel brand awareness or targeting high-intent purchase moments, this report provides a data-backed look at where Quick Commerce is headed—and how to move with it.
Posted by Uber Advertising