JourneyTV
Own the ride with the largest screen in the car and capture audience attention while they’re on the move.
See it in action
JourneyTV can display as both full screen and widget screen, including up to 8 cards of video and static assets plus an optional send-to-phone feature or custom CTA.
JourneyTV | Widget screen
Video
• Duration on screen: 15 to 120 seconds
• Aspect ratio: 16:9
• Format: MP4
• Max size: 1280 x 720px
• Size of video: Up to 10MB
Static display
• Duration on screen: 15 secs (recommended) or 30 secs
• Aspect ratio: 16:9
• Format: PNG
• Max size: 1280 x 720px
• Size of video: Up to 5MB
Copy
• Headline: 50 characters max. (Will not appear during full screen takeover)
• Body copy: 50 characters max. (Will not appear during full screen takeover)
• CTA: 20 characters max or “Send to phone”
Ad Tag
A small graphic added automatically by Uber
JourneyTV | Full screen
Video
• Duration on screen: 15 to 120 seconds
• Aspect ratio: 16:9
• Format: MP4
• Max size: 1280 x 720px
• Size of video: Up to 10MB
• Safe zones: During fullscreen playback, corner regions may be obscured by UI elements. Avoid placing important content in the corners.
Static display
• Duration on screen: 15 secs (recommended) or 30 secs
• Aspect ratio: 16:9
• Format: PNG
• Max size: 1280 x 720px
• Size of video: Up to 5MB
Copy
CTA: 20 characters max or “Send to phone”
Ad tag
A small graphic added automatically by Uber
Creative tip
The "Send to Phone" widget will always appear in the bottom left of full screen takeovers (margin of 36 pixels from bottom and left edges) so do not place any critical text or images in that section if using “Send to Phone”.
JourneyTV | Send to Phone (in app)
With just one tap, a dedicated screen appears within the rider’s Uber app. Additionally, a sponsored email is sent to the rider’s personal email account once the trip ends.
JourneyTV | Send to Phone (email)
Logo
• File format: PNG
• Logo size: Min-height: 50px, Max-height: 100px
Hero image
• File format: PNG, JPG, animated GIF
• Image sizes (mobile / desktop) provide one of the following sizes:
430x192 / 700x240
430x322 / 700x394
430x430 / 700x700
430x573 / 700x933
Copy
• Email subject line: 60 characters max
• Headline: 50 characters max
• Sub-headline: 50 characters max
• Body copy: 125 characters max
• CTA: 20 characters max
Universal creative guidelines, best practices, and policy
These creative do’s and don'ts apply across all surfaces.
Please familiarize yourself with these guidelines to streamline the creative process and avoid potential delays. Unique requirements for each individual format can be found on those formats’ respective pages.
JourneyTV | Best practices
Lead with video
Utilize sight, sound, and motion to immediately capture consumer attention.
Reinforce your message with display
Deliver a persistent branding moment with a display ad after video.
Extend branding with longer video
Use extended video formats to share branded content or theatrical trailers for deeper storytelling.
Encourage action with "Send to phone"
Drive consumer action with Send to Phone - allowing for an enhanced ad experience on their personal devices.
• Prompt riders to tap the button with a strong, custom CTA or limited time offer
• Use the "Send to Phone" feature and avoid QR codes
Optimizing ad slots
JourneyTV is optimized for 8 creative cards between 15 seconds and up to 2 minutes total duration. It also allows for combinations of static and video creatives. Talk to your client partner for custom creative solutions.
Some products may not be available in your market. Check with your Uber representative.