Analyst, Ad Effectiveness - UK

About the Role

The Ad Effectiveness team equips the Uber Advertising organization and our clients with a 360° view of critical decision-making dimensions, including how to measure campaign performance and provide recommendations for optimization. In this role, you will work within the ad measurement strategy organization to operationalize new measurement product development, partnerships, and capabilities that meet the needs of our customers.

What the Candidate Will Do

• Translate concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem to the needs of advertisers across verticals
• Structure and conduct analyses to generate campaign effectiveness outcomes and recommendations
• Create and present compelling narratives to senior leadership at clients and at Uber
• You will track unaddressed advertiser requirements, identifying opportunities for new strategic initiatives
• This role reports into and will work in close collaboration with the Ad Measurement Strategy Lead

Basic Qualifications

• 4+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
• Experience with third-party measurement providers such as Kantar, Foursquare, Circana, iSpot, etc.
• Strong stakeholder management
• A deep understanding of attribution modeling, market mix modeling, multi-variate testing, brand and conversion lift
• Experience with any of the following: SQL,R, SPSS/STATA, Tableau
• A strong understanding of the digital advertising and measurement ecosystem
• Experience with ads measurement for one or more of the following verticals: technology, retail, entertainment, restaurants, travel, CPG, telco, or finance
• Bachelor’s degree in a quantitative or business field

Preferred Qualifications

• Advanced degree in business, math, statistics, economics, or a related field
• Experience building and influencing client or partner relationships
• Experience with team or peer leadership and development

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - let’s move it forward, together.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.