HSBC gets international traveler attention
Success Story
This financial powerhouse used Post-Checkout Ads to generate awareness at a key moment.
54% Said the ad caught their attention
+14pp Likelihood to search for additional information (exposed consumer lift)
+6pp Higher intent to use an HSBC card (exposed consumer lift)
Objective
Foundation, on behalf of HSBC bank, wanted to build awareness for their Everyday Global Account. The new product helps people use their own currency while traveling internationally.
Strategy
HSBC targeted international travelers in Australia with both on-ride Journey Ads and Post-Checkout Ads within Uber Eats. All ads spotlighted the new product's benefits for travel. Then, they measured the impact with a brand lift study.
Results
In addition to above-benchmark engagement rates during the campaign, the brand lift study revealed a lasting positive impact on consumer opinion, intent to use, and likelihood to search for more information about HSBC products.
Format: Journey Ads, Post-Checkout Ads
Market: Australia
Vertical: FinServ
Read more success stories
Ready to advertise on Uber?
About