Post-Checkout
Reach attentive consumers while they eagerly await their orders. Post-Checkout ads are available in both static display and video formats.
Post-Checkout | Display
See it in action
Post-Checkout display ads can have up to 4 cards in a carousel, which auto-scrolls every 7 seconds and loops automatically.
Post-Checkout | Display
Appears in-app while Uber Eats users await their deliveries
Visual
• File format: Static image PNG, JPG, PSD
• Creative frames: 1 - 4, loops automatically, auto-scrolls every 7 seconds
• Visual size: 1029 x 396
• Logo or clear branding (ie. product packaging) is required on all cards
Copy
• Headline: 50 characters max
• Body: 40 characters max. Each card must have unique headline & body copy
• CTA: 20 characters max
Ad tag
A small graphic added automatically by Uber
Post-Checkout | Video
See it in action
Post-Checkout Video ads consist of a single horizontal video unit 6-30 seconds long. The video is muted during autoplay with an option to unmute.
Post-Checkout | Video
Appears in-app while Uber Eats users await their deliveries
Visual
• File format: .MP4
• Creative frames: 1
• Aspect ratio: 16:9
• Min height: 480px
• File size: <3MB
• Duration: >6 and <30 seconds
• Outside of safe zone: top left corner and bottom right corner will be covered by UI elements
Copy
• Headline: 50 characters max
• Body: 40 characters max. Each card must have unique headline & body copy
• CTA: 20 characters max
• Terms (optional): 500 characters max
Ad tag
A small graphic added automatically by Uber
Post-Checkout | Video Thumbnail image
This shows both before and after the video. It may be visible to the user for a long time, once the video has finished. Use it to provide a hook or reiterate your brand message. Brand logo and tl:dr text is ideal. Mind the play button for safe zones.
Visual
• File format: PNG
• Creative frames: 1 (Start is same as End)
• Aspect ratio: 16:9
• Min height: 480px
• File size: <1 MB
• Outside safe zone: play button on end thumbnail
• No disclaimer on thumbnail
Additional specs
Start
• Pre-dispatch: Autoplay
• Post-dispatch: Video is 100% on screen
Pause
No pause button, only mute or unmute
End
End thumbnail with “Play” button
Audio
Default off with ability to unmute/mute
App exit
Video restarts from beginning
Universal creative guidelines, best practices, and policy
These creative do’s and don'ts apply across all surfaces.
Please familiarize yourself with these guidelines to streamline the creative process and avoid potential delays. Unique requirements for each individual format can be found on those formats’ respective pages.
Post-Checkout | Best practices
Display + Video
• Use bright and colorful visuals to capture user's attention.
• Keep it simple and straightforward, limit in-image copy.
• Consider the mindset of the user, who has just placed an order, when crafting messaging.
Video specific
• Make it snappy. ~15 seconds is recommended, with the most important information in the first three seconds.
• Video should be suited for a primarily audio-off experience. Include captions if video has dialogue.
Some products may not be available in your market. Check with your Uber representative.
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