Objective
Four B2b technology brands wanted to maximise their event sponsorship and drive consideration among Dreamforce 2023 attendees.

Strategy
Using Uber's 1st party data to target business decision makers going to and from Dreamforce conference, four tech brands used geofencing and on-ride Journey Ads.

Results
The four ad partners extended their reach to more than 2x the event attendees. With Journey Ads, they captured the attention of conference goers as well as other business decision makers in the area.