You know your customers best, now its time to use that knowledge to grow! Use this simplified marketing funnel to learn more about different marketing objectives and how they can support your goals.
Step 1. Brand Awareness
Stand out where your customers are
Making sure your business gets seen by as many customers, as many times as possible is key to getting your brand recognised (and remembered!).
These days, there are many easy ways to grow brand awareness. Uber Eats Ads are just one way to help you do this.
Think of it like Google search, but for hungry customers browsing for something to eat and drink. Launching an Ad will allow you to appear towards the top of the feed so more customers are exposed to your brand. Simple!
Step 2. Sales
Your menu is your advantage, get more eyes on it
Once customers have a few options in mind, if you want to make sure you’re the chosen one then Promotions is what you should be thinking about. Why? This gives customers an extra incentive to choose your store over other options they may have.
Promos such as “Buy 1, Get 1 Free” or “Spend $30, Save $10” are great ways to help you lock in the sale. Better yet, with Uber Eats Promotions, you’ll be featured in emails and push notifications which are sent to customers, further helping you reach and convert new and existing customers.
Step 3. Loyalty
Help grow your “regulars”
You’ve gotten the sale, now you want to ensure these customers keep coming back for more.
Ads help your brand continuously be recognised by ensuring you’re always top of mind for both new and existing customers.
Customers have plenty of options to choose from, so check your marketing performance and optimise to ensure that you’re reminding them of your offering! This will ensure you’re always being considered for a repeat purchase.
*Based on pilots in the US and Costa Rica from September 2019 to February 2020 that included over 1,000 restaurants.
Posted by Uber Eats
Partner with Uber Eats
Deliver with Uber
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