Delivering Delightful Brand Experience
We bring to life strategic partnerships that are contextually relevant and real-time in nature that drive value for your business.
Together with you, we want to create deep and long-term partnerships that build brand health and generate impressions, engaging content and high growth. We can support execution of large scale activations as well as tactical co-branded campaigns.
With Uber On-Demand stunts, you can provide exclusive money-can't-buy experiences to Uber Riders to drive trial, brand love & engagement from new customers.
The Uber On-Demand experience enables riders to either:
- Receive an item upon request
- Purchase an item
- Gain access to an experience real time by requesting it in-app
Here’s what we can do:
- Switch the in-app view of Uber cars to your brand/icon for millions of riders to see for a limited time.
- Set up in-app communications for riders to see.
- Set up special buttons in-app for riders to request your unique experience in real time.
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Official Transportation Partner
From large music festivals to massive sporting events, we’ve partnered with all types of venues to not only facilitate transportation, but provide a stellar consumer experience.
Uber works with events and venues to develop a dedicated pick up and drop off area that ensures everyone has a seamless experience getting to and from events.
Here’s what we can do:
- Set up in-app UberVENUES to ensure riders & drivers can meet easily at the same GPS specific pick up point
- In-app driver messaging to inform Uber driver partners about event.
Case Study #1
UberPUPPIES powered by Nestlé
We partnered with Purina Pro Plan & Save Our Singapore Dogs (SOSD), a local dog shelter to spread the word about responsible adoption.
Riders were able to request in App for UberPUPPIES and successful requests would win a free 15 mins snuggle time with 2 puppies from SOSD.
Results: Raised $2.6K for SOSD, Garnered $352K+ PR coverage
Coverage: Straits Times, Channel News Asia , Prestige, Elle Singapore
Relevant Use-Cases: CSR campaigns / Brand-building exercises
Case Study #2
Uber x Armin Only
We partnered Armin Van Burren's concert in Singapore as the official ride to provide sponsored first trips for concert goers at Meadows by the Bay.
Uber held an attractive social giveaway for Armin Only tickets & T-shirts on Facebook and Instagram to drive buzz surrounding the concert.
Results: Highest performing social giveaway till date with 1000+ likes, 100 entries across Facebook and Instagram.
Relevant Use-Cases: Concerts, sporting events.
Case Study #3
20% Cashback on Standard Chartered Credit Cards
Standard Chartered offers all Uber riders a ‘cash back’ of 20% on every ride transacted with a Standard Chartered credit card to acquire new cardmembers, increase transaction volume and gain market share.
Results: Increased number of riders who used Standard Chartered credit cards as means of payment on Uber post campaign.
Relevant use cases: New credit card acquisition and usage campaign.