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Enterprise CRM Lead

Singapore, Singapore 的 Central Marketing, Marketing

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

 

 

About the Role

 

 

As a leading member of the APAC CRM team you will be at the heart of the Uber Enterprise business, supporting Uber for Business (U4B) CRM and our Uber Eats Restaurant CRM; with close proximity to local markets, the sales team, leadership and highly specialized central teams. Your goal is to build and lead a team of specialized CRM B2B marketers, increase operational efficiency, automate communications with our restaurant partners and support our sales team with lead onboarding, nurturing, conversion, retention and value growth.

What You’ll Do
  • In this role, you will:

     

    • Own audience insights for engagement programs - Synthesize consumer insights and industry perspectives on key aspects of enterprise customer needs; identify and prioritize restaurant business needs of specific audience segments for lifecycle campaigns.
    • Craft program-level marketing strategy - Create compelling and creative marketing strategies that stretch across the full life-cycle of the brand experience and marry consumer needs with expert engagement insights.
    • Drive marketing development - Oversee the creation of program materials, guiding the development of creative and engaging content that our consumers need and want.
    • Evangelize new ideas - Work with Operations, and the sales team to champion loyalty and engagement initiatives and partnerships. Lead effective conversations with cross-functional alignment to build support.
    • Own the communication aspect of our lead nurturing initiatives - Build, optimize, and scale loyalty marketing strategies. Work closely with peers on CRM, creative and sales teams to ensure seamless and impactful executions that meet joint goals.
    • Make a difference - Passion for creating empathetic, inspiring and innovative marketing for both small and large restaurants.
    • Lead our effort to integrate our marketing tools with Uber’s B2B platforms.

     

    To be successful, you will need:

     

    • A Bachelor's degree or equivalent experience.
    • At least 8 years of B2B CRM marketing experience in a fast-paced, high-growth environment with a history of effectively leading teams of experienced marketers, serving multiple regions.
    • An expert level understanding of what drives enterprise conversion through CRM channels.
    • The ability to create a long term CRM vision on how to engage with a user base to drive loyalty.
    • Thorough familiarity and passion for data-driven lifecycle marketing, customer marketing and retention, and testing frameworks at scale.
    • Excellent technical understanding of marketing and analytics technologies associated with the role. Salesfore.com and Marketo experience is a huge plus.
    • A strong marketing strategy / branding background with the ability to incorporate high level marketing strategies into each and every marketing touchpoint.
    • Excellent team and stakeholder management skills.
    • A self-starting attitude-you're ready to seize opportunities to make an impact.

     

     

 

What You’ll Need
  • 8 Minimum Years of Experience with B2B / Enterprise CRM

 

About the Team

 


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在 Uber,我们不仅仅是接受差异 - 我们会为之喝彩,提供帮助,以实现所有员工、产品和社区的利益。 Uber 以能提供公平机会而自豪,是一个倡导平权行动的雇主。 我们不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾状况、性别身份以及退伍军人身份等,始终致力于提供平等就业机会。