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Content Marketing Manager, Uber for Business - EMEA

Amsterdam, Netherlands 的 Central Marketing, Marketing

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

The Uber for Business EMEA Marketing team works to acquire new organisations through thought leadership-driven awareness and lead generation campaigns and strategies. In this role as Content Marketing Manager, you will oversee the Uber for Business EMEA content marketing strategy which includes everything from managing our content campaigns and editorial calendar to producing web videos, case studies or writing long-form content for SEO.

 

You will also be Uber for Business’ Editor-in-Chief; the local markets are supplied with rich content to resonate with their local audience. This role works cross-functionally with Communications, Product Marketing, and Brand Marketing teams to drive product awareness, leads, and more.

 

You will work to achieve these goals through content-based strategies ranging from native content placements to paid amplification to partnership placements.

What You’ll Do

  • Own Uber for Business’ EMEA content marketing campaign strategy and execution across a variety of channels including web, paid social, partners, email, and more

  • Produce a range of multimedia content, ranging from web videos, blog posts, whitepapers, webinars, case studies to support high-level marketing team goals and metrics

  • Develop content for partners, influencers, product launches, and syndication relationships, owned properties

  • Work closely with SEO, Product Marketing and Communications to define and drive product and educational narratives

  • Oversee and optimize Uber for Business Blog and newsletter to customers, and all other owned content

  • Work with content strategists across the organization to ensure consistency of tone and language across the full customer lifecycle

  • Build a content strategy (including webinars and events) to cover the EMEA region, focussing on key themes relevant for the target audience across the region

  • Identify key personas and manage persona mapping and message shaping

  • Manage translation processes in French, Arabic and Dutch (to start with!)

  • Manage 3rd party relationships with vendors

  • Responsible for Sales enablement tools including 1 pagers, presentations for key markets and brochures

What You’ll Need

  • At least 4 years of post-university work experience

  • BA/BS in a related field such as journalism, marketing, communications or English.

  • Excellent command of English language and grammar

  • A passion for storytelling and top notch editing skills

  • Experience in B2B marketing, with experience in editorial and strategic content marketing

  • Strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification

  • A love of writing and content production -- this role will focus heavily on writing

  • The ability to think strategically and develop comprehensive product and educational narratives

  • Track record of developing and managing a robust editorial calendar

 


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在 Uber,我们不仅仅是接受差异 - 我们会为之喝彩,提供帮助,以实现所有员工、产品和社区的利益。 Uber 以能提供公平机会而自豪,是一个倡导平权行动的雇主。 我们不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾状况、性别身份以及退伍军人身份等,始终致力于提供平等就业机会。