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Sr. Manager, Marketing Analytics, Uber Freight

San Francisco, CA 的 Central Marketing, Marketing

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

Uber Freight is hiring a Head of Marketing Analytics to help lead the growing marketing team to drive multi-channel customer acquisition, lifecycle management, and branding measurement. In this role they will oversee marketing intelligence, analytics and modeling in a high-growth environment.

To accomplish these goals, we're looking for a marketing analytics rock star to help the team understand the effectiveness of our marketing efforts. The ideal candidate will have a proven track record of building out marketing analytics teams and building models to measure  brand, acquisition, and re-engagement efforts. Additionally, this candidate must be able to thrive in a fast-paced environment with a “roll up your sleeves” attitude and entrepreneurial spirit.

What You’ll Do

  • Passion for Uber Freight’s mission and the company’s hybrid technology / operations nature.
  • Oversee all aspects of marketing measurement including: Brand awareness and favorability, Acquisition efficiency, Existing User retargeting effectiveness, and Churn analysis and mitigation
  • Develop and report on a media mix model to measure Uber Freight’s marketing effectiveness
  • Build world-class decision-making tools and reports that will surface  optimization recommendations for marketing investments
  • Coordinate with other members of the Uber Team to design marketing experiments and measure their impact
  • Create the framework for brand measurement and execute on regular reporting
  • Provide daily, weekly, and monthly reports and statistics to monitor and adjust key marketing programs in order to maximize growth
  • Drive vision and execution as an important member of the Marketing leadership team
  • Clearly communicate marketing analytics strategy & business need with partner teams, internal stakeholders, and external vendors
  • An “owner” personality: You’re biased toward action, a great collaborator and master disambiguator/simplifier. You never stop pushing towards clarity and delivery.
  • Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away.

What You’ll Need

  • 10+  years of experience in marketing analytics in a leading agency or tech/e-commerce businesses
  • Strong understanding of attribution modelling, ideally in app & web businesses
  • Experience managing multiple analytics projects that drove large marketing budgets allocations across offline & digital media
  • Extensive experience measuring marketing  incrementality
  • Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners
  • Self-motivated and strong collaborator

查看应聘者隐私声明

在 Uber,我们不仅仅是接受差异 - 我们会为之喝彩,提供帮助,以实现所有员工、产品和社区的利益。 Uber 以能提供公平机会而自豪,是一个倡导平权行动的雇主。 我们不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾状况、性别身份以及退伍军人身份等,始终致力于提供平等就业机会。