跳至主要内容
优步

将您所在的位置提供给我们

请输入您附近的城市名称,以帮助我们显示您所在区域的正确信息

选择您的语言

CRM Marketing Manager, Promotions & Incentives

New York, NY 的 Central Marketing, Marketing

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

Every month, hundreds of thousands of drivers and couriers across the US and Canada depend on Uber for a flexible, reliable way to earn money.

Drivers are the lifeline of the platform and to strengthen our relationship with them, we’re looking for a marketing manager to set the CRM vision for driver incentives and marketing programs at Uber.

 

In this role, you’ll be responsible for the quality and impact of promotions & incentive communications our drivers receive across email, SMS, push notifications and in-app messaging. You’ll have the support of a CRM design, copy, operations, and analytics team and the ability to partner with product and engineering to bring complex, high-impact, new campaigns to life in a way that surprises and delights our customers.

 

What You’ll Do

  • Create the strategy and framework for the rapid testing of driver incentives and programs in CRM channels.
  • Establish a strong working relationship between multi-functional stakeholders on our product, operations, and strategy teams to create marketing campaigns across email, SMS, push and in-app messages.
  • Responsible for promotions across the entire drivers lifecycle to onboard, activate, retain and win back drivers.
  • Establish, meticulously analyze, and continuously improve the direct business impacts for all promotional structures.
  • Execute on the created strategies, develop insights, and optimize business results for subsequent programs.
  • Collaborate with data science, market research & marketing analytics teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing.

 

What You’ll Need

  • 5+  years experience in the customer marketing, customer communications, or customer engagement space
  • Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end
  • Strong stakeholder management and interpersonal skills
  • A record of business results through testing and deploying marketing campaigns across channels
  • Familiarity with CRM technology including ESPs, Segmentation tools, and complex data structures and systems
  • Bachelor’s degree or equivalent experience

查看应聘者隐私声明

在 Uber,我们不仅仅是接受差异 - 我们会为之喝彩,提供帮助,以实现所有员工、产品和社区的利益。 Uber 以能提供公平机会而自豪,是一个倡导平权行动的雇主。 我们不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾状况、性别身份以及退伍军人身份等,始终致力于提供平等就业机会。