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CRM Marketing Manager, Uber Eats - France

Paris, France 的 Local Marketing, Marketing

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

 

At Uber, CRM is a key asset to drive brand love, engagement and conversion within our user base. As CRM Marketing Manager, you will be part of the Uber Eats FR Marketing team, and you will play a key role by leading our Eater, Restaurant and Courier CRM strategies and executions. You will manage CRM campaigns planning and prioritization, design and execute national and local email campaigns, run A/B tests to learn and improve campaigns ROI as well as develop CRM reporting and analytics tools.

 

What You’ll Do

 

  • CRM Planning: own the CRM planning for Uber Eats in France (national & local campaigns planification, targeting, …).
  • Eater CRM: Plan, execute and measure hyper-targeted CRM Campaigns with a focus on increasing Eater engagement & loyalty and driving conversion. This includes content creation, email design, targeting and scheduling.
  • Restaurant & Courier CRM: Build & execute our local CRM strategy and campaigns for Restaurants & Couriers in partnership with dedicated teams (central & local teams).
  • Campaign analysis: set the right objectives & KPIs for your campaigns, and rigorously track, monitor and report on past and current campaign performance.
  • CRM experiments: Run coordinated experimentation and A/B tests that will generate the insights of tomorrow
  • Lifecycle management: Get a thorough understanding of our Eater, Restaurant and Courier lifecycle, and design onboarding & re-engagement strategies for inactive and lowly engaged users.
  • Project management: you will be the key POC for Eats CRM in FR and work with your EMEA counterparts on defining our roadmap and designing & delivering strategic CRM projects.

 

What You’ll Need

  • A minimum of 2 years of experience in Marketing, CRM, E-Commerce or highly analytical roles
  • Fluency in French & English
  • A bias for data | You naturally take a scientific and highly analytical approach to everything you do. You love measuring things, and have a strong intuition for whipping it into an insightful story with no help. You know how to leverage data to make decisions and drive growth and marketing decisions. You are experienced with analytical tools. Experience with Excel & SQL is a plus
  • Planning & stakeholder management | You have good communication skills and ability to build strong relationships with stakeholders. You’re able to manage, scale and prioritize campaigns and projects to maximize the impact and efficiency for our business.
  • Written and verbal communication | You have strong written and verbal communication skills in order to create impactful content for our emails, and also to formalize and present  your learnings to the team and beyond
  • Detail orientation | You’re extremely structured, you have high standards for everything you do, and you dig into the details to assure that your output consistently meets a high bar
  • Grittiness | You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away. You are able to hustle to get things done, but also know how to find longer term solutions
  • Growth hacking | You know how to meticulously unpack the key levers for growing a business through keen analysis and scientific experimentation, and love experimenting new stuff
  • Bonus points if a foodie

 

 


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在 Uber,我们不仅仅是接受差异 - 我们会为之喝彩,提供帮助,以实现所有员工、产品和社区的利益。 Uber 以能提供公平机会而自豪,是一个倡导平权行动的雇主。 我们不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾状况、性别身份以及退伍军人身份等,始终致力于提供平等就业机会。