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Director, Marketing Operations

San Francisco, CA 的 Central Marketing, Marketing

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

Uber is looking for a Director, Marketing Operations and Planning to be responsible for planning,  prioritization, functional capacity planning, compilation of our marketing roadmap and coordination of go to market execution for US/CA. The ideal candidate will have experience managing teams that have executed multi-channel marketing campaigns for large brands.

 

This position is responsible for understanding the marketing  business goals and ensure the team is best utilizing it's the tools, systems, processes, and people to execute marketing programs on time, with the highest possible quality.

What You’ll Do

  • Planning & Measurement:
    • Partner with leaders in marketing and other leaders in the organization to define, socialize and implement a planning framework in which to operate and measure business from a marketing perspective.
    • Keep marketing functions accountable to goals and committed actions by coordinating measurement plans & reporting against program KPI’s.  
    • Manage the marketing roadmap & drive a fully integrated marketing calendar.
    • Collaborate with other teams and partners, and leverage their output to gain efficiencies.
  • Program Management and Go to Market Execution:  
    • Lead project management function that brings all functions together to deliver marketing campaigns and evergreen  marketing across multiple channels, including email, paid, search, social, and web.
    • Provide schedule and timeline estimate for project / campaign duration with accountability to keep delivery on time and within budget.   Resolve or escalate issues needed to mitigate delivery risk.
    • Developing and enforcing best-in-class standards and guidelines for marketing operation.
  • Marketing governance system.  
    • Lead marketing operations functions including plan maintenance and prioritization, capacity planning, tooling, agency roster management (in partnership with procurement).
    • Drive action-oriented marketing business reviews on a weekly, monthly and quarterly basis that socialize insights and drive actionable outputs.
    • Run set of meetings to review key issues & make decisions.
    • Point of entry for cross-enterprise initiatives that require marketing needs.
    • Capacity planning & prioritization of initiatives.
    • Partner with the marketing finance & procurement organization to maintain accurate and actionable, efficient budgets and forecasts.
    • Ensure compliance with internal legal and procurement processes.
    • Management of strategic internal communication cadence and structure.
    • Work closely with the Marketing Analytics organization to ensure that key workflows, data requirements, and dashboards required for operation of the marketing organization are resourced and set in place.
  • Leadership:
    • Managing, inspiring, and growing a cross-disciplinary 30 person team.
    • Lead embedding & improving the functional competency framework across marketing.
    • Initiate a marketing learning system that includes a process monitoring & improvement system.
    • Management of headcount including recruiting processes and prioritization.
    • Key point of entry into organization for cross-functional partners, including Ops, Finance.

 

What You’ll Need

  • Strategic marketing experience ideally in brand or product marketing
  • Strong leader: Ability to challenge and influence a variety of stakeholders
  • Ability to design, build, and manage cross-disciplinary teams to operationally deliver digital, paid marketing campaigns
  • Conceptual and strategic thinker: Ability to solve marketing problems through the application of applied technology
  • Ability to interpret, and apply policies and procedures and help define new policies/procedures for emerging technologies and environments
  • Reliable change agent: Ability to drive change via setting priorities, motivating partners and executing on commitments
  • Action-oriented self-starter: Ability to identify/solve problems with passion, energy, a detail orientation, and enthusiasm to drive results
  • Resource planning and capacity planning experience
  • Eager to learn new technologies
  • Comfortable with reporting tools, dashboards, and data visualization
  • Ability to succeed in a highly matrixed organization, understand priorities, and manage multiple tracks of business
  • Ability to interpret campaign strategies and goals to ensure successful delivery
  • Familiarity with Agile practices desirable
  • Familiarity with reporting dashboards for digital media a plus
  • 10-15 years of directly relevant practical experience desired
  • Formal Project or Program Management experience a plus

查看应聘者隐私声明

在 Uber,我们不仅仅是接受差异 - 我们会为之喝彩,提供帮助,以实现所有员工、产品和社区的利益。 Uber 以能提供公平机会而自豪,是一个倡导平权行动的雇主。 我们不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾状况、性别身份以及退伍军人身份等,始终致力于提供平等就业机会。