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LatAm Email Marketing Manager - Uber for Business

Mexico City, Mexico 的 Central Marketing, Marketing

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

This is a unique opportunity to be a part of Uber's growing CRM team. With this role, you'll have the opportunity to join a team with an ability to make a big impact.

 

You'll be on the frontlines introducing Uber to the Enterprise, responsible for developing email marketing automations and campaigns, increasing customer engagement, optimizing communications and supporting broader business objectives.

What you'll do

  • Act as a key partner to the business as the voice of the customer and CRM best practices expert
  • Knowledge and experience of building lifecycle models for acquisition, engagement and retention
  • Leverage marketing automation tools to develop transactional, promotional, and informational content strategies
  • Create attribution models to measure marketing impact
  • Manage top of funnel operations and reporting to business stakeholders
  • Support database management across sales and marketing systems
  • Develop campaigns for Latin America to drive traffic to enterprise channel and continually test and optimize programs
  • Manage creation and execution of email marketing campaigns that deliver against business goals and ROI targets through a highly segmented customer base
  • Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and retention
  • Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists
  • Run reports and prepare analyses for campaign proposals
  • Ensure compliance with CAN-SPAM regulations and GDPR
  • Work with cross-functional teams and stakeholders across Latin America and all levels of the organization
  • Analyze data from marketing and sales funnel (lead to closed) to identify opportunities for increased velocity and optimization
  • Manage reporting on marketing funnel for sales on a weekly, monthly, and quarterly basis to track progress against goals in each region

 

What you'll need

  • Data-driven decision mentality and sound business judgment through deep analytical thinking
  • At least 5 years B2B marketing experience with a minimum 3 years of demonstrated success in online marketing and email marketing automation from concept to completion
  • Proven expertise leveraging Email Service Providers to create multi-step lifecycle automations, nurture campaigns, lead flows, and complex customer journeys
  • Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing, KPI tracking and ROI analysis
  • Strategic CRM focus and can suggest creative solutions in-line with business objectives
  • Experience with regularly cadenced business reporting to stakeholders
  • Self-starter with ability to thrive under pressure in a fast-paced environment
  • Deep understanding and working knowledge of SQL
  • Basic understanding and working knowledge of HTML and CSS
  • Excellent written communication and stakeholder management skills

 

About Uber for Business (U4B)

Uber for Business has one goal–to allow businesses of any size to harness Uber’s technology to move their business in new ways, with less hassle. From enterprises that need a seamless global travel solution to local businesses that want to provide courtesy rides to customers, or clinics providing reliable rides for patients, and more. 

 

With over 65,000 businesses around the world already on board, Uber for Business is building for the future of how work gets done, wherever you need to go.

 

GPTW small (2)  EQUIDADMX_2018


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