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CRM Campaigns Manager

Mexico City, Mexico 的 Local Marketing, Marketing

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About The Role:

 

The CRM Campaigns Manager will design, build, execute, measure and recommend local CRM tactics focused on new user acquisition. You should love data; you think an effort that isn’t measured is wasted. Above all, you bring creative and strategic thinking, a flair for numbers, and an intuitive ability to match effort at a regional level.

What You'll Do:

 

  • Insight led Strategy: Build our CRM strategy around the customer, drawing inspiration and data from varied sources and integrating them creatively.
  • Formulate test and design a mix of channels, marketing campaigns, and processes that aim to bring consistency and efficiency to CRM efforts.
  • Set concrete KPIs to improve acquisition and conversion by CRM operations.
  • Rigorously track, monitor and report on past and current campaign performance to iterate on your campaigns to increase engagement and brand love.
  • Opportunity Identification: Quantify everything you do by leveraging data, conducting analysis and experimentation to identify highest value opportunities for communication channels to users, restaurant partners, and driver partners that will generate the insights of tomorrow.
  • Develop, lead and execute large-scale ad-hoc and automated communications for Uber Eats in a highly fast-paced environment.
  • Set and advocate for channel, content and communication strategy priorities with local and functional teams such as analytics, design, product, comms, legal and BD.
  • Implement and share best practices to drive local efficiency

What You'll Need:

 

  • Bachelor’s degree in Industrial Engineering, Economics or Administration and a demonstrated ability in quantitative fields.
  • 2-3 years of executional operations experience in e-commerce or similar.
  • Strong project management and communication skills that enable you to work with cross-functional stakeholders in different time zones, countries and regions.
  • Experience making data-driven strategic marketing decisions using funnel tracking, A/B testing, and other analytical tools.
  • Ability to take initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset
  • Strong written communication skills and ability to craft a brand voice
  • Growth hacking - knowing how to meticulously unpack the key levers for growing a business through keen analysis and scientific experimentation.
  • Understanding mobile app marketing tech stack and space.
  • HTML and SQL knowledge is a plus.

 

About The Team:

 

The CRM Campaign Manager will work within the Field Marketing Team, helping through data and their creativity to create local campaigns for the acquisition and engagement of new users.

 

GPTW small (2)  EQUIDADMX_2018


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在 Uber,我们不仅仅是接受差异 - 我们会为之喝彩,提供帮助,以实现所有员工、产品和社区的利益。 Uber 以能提供公平机会而自豪,是一个倡导平权行动的雇主。 我们不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾状况、性别身份以及退伍军人身份等,始终致力于提供平等就业机会。