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Brand & Content Marketing Manager, Uber Eats

Paris, France 的 Local Marketing, Marketing

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

The ideal candidate will have a track record of writing and producing compelling content that captivates users through every stage of the customer journey for Email, Social Media, the web and beyond. You'll join on the ground floor as we build this critically important function within the marketing team. We'll look to you to help write and build a cornucopia of content that is performance driven and, most importantly, valuable to our users.

What You’ll Do

 

  • Storytelling, brand, and content - own the Uber Eats brand in your city, create compelling stories for our audience, and help drive more users into the funnel.
  • Partner with creative strategists, marketing managers and visual designers to plan and write digital content for customers in France.
  • Craft compelling copy and help build a narrative together with our CRM team.
  • Manage content across the editorial cycle, including copywriting, measurement, and reporting.
  • Write on-brand copy, switching between style and format to suit an array of online platforms.
  • Partner with cross-functional teams and external third-parties to plan and manage worldwide content initiatives.

 

 

CONTENT STRATEGY:

 

  • Develop and execute a solid content strategy
  • Work closely with EMEA central teams to define strategy, priorities and scale campaigns
  • Grow Uber Eats visibility in France
  • Think about broader marketing campaigns and especially acquisition, retention and reengagement campaigns

 

 

CAMPAIGNS EXECUTION:

 

  • Own our Social Media accounts strategy and execution
  • Build the right content for the right audience across all mediums  
  • Participate in content production for all national & local campaigns
  • Define the right tone of voice for Uber Eats in France
  • Quantify everything you do, set business KPIS for each campaign & monitor performances across all channels

 

 

REQUIRED SKILLS:

 

  • Be scrappy and creative
  • Have an eye for design and solid editorial skills
  • Ability to scale work across multiple cities and support launching phases
  • Work closely with diverse teams and the broader marketing team

 

 

What You’ll Need

 

  • 2+ years of social and content writing experience.
  • Native level French and fluent English
  • Strong writing skills especially in the context of consumer marketing. You’ll define the tone of voice for UberEATS communication and will be supervising the creation of user content.
  • Love for social media - Proven track record of creating and leading content for large social presences.
  • Ability to project-manage and multitask at scale, working with cross functional groups and external third parties as required
  • A good eye for design - You know what goes into a great photo, you can create beautiful print layouts, and you can’t wait to draw out the beauty in everyday dining experiences and use it to create a compelling story for our users.
  • Great interpersonal skills to work effectively across multiple teams in a fast-changing environment

 

Bonus Points If

  • A foodie. We want people who are passionate about food and want to revolutionize the way great quality food is delivered in their own city.

About the Team

 

Uber Eats launched in March 2016 in France and is now the most downloaded Food Delivery App with more than 3M downloads. We are now available in 240 cities globally and 45 cities in France, delivering from over 6,000 restaurants and growing quickly!

Uber Eats delivers the best of your city right when you want it. Our curated menus feature dishes from the local spots you love and the ones you’ve always wanted to try. It’s the same cashless payment as an Uber ride. You just have to tap the app and get your food delivered right to your doorstep and enjoy!


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在 Uber,我们不仅仅是接受差异 - 我们会为之喝彩,提供帮助,以实现所有员工、产品和社区的利益。 Uber 以能提供公平机会而自豪,是一个倡导平权行动的雇主。 我们不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾状况、性别身份以及退伍军人身份等,始终致力于提供平等就业机会。