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Finance Manager for Performance Marketing and Analytics

San Francisco, CA 的 Strategic Finance, Finance & Accounting

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

This person will have a large span of control and will lead 2 distinct areas:

1) Marketing Finance for Uber EATs - will be the main business partner for the EATS marketing org

2) Consumer Analytics for all LOBS - will build our consumer analytics capabilities including MAPCE, Churn, Engagement, etc

 

 

What you will do

 

  • Build and lead a team of managers, associates and analysts in strategic finance. 
  • Be a thought partner to marketing leadership on what marketing investments we should make and what return we should expect on them
  • Define framework to measure the return on our offline marketing investments 
  • Ensure we are consistently and effectively measuring our online spend efficiency at the channel level (display, programmatic, social, etc). 
  • Define the evolution of our customer value/lifetime value framework 
  • Build a framework for our long term marketing investments - how should we think about allocating marketing & incentives dollars across our markets and LOBs?
  • Build a framework for cross lever investments allocations (acquisition vs engagement vs resurrection) - for a particular period, should we shift dollars from acquisition to incentives or vice versa?
  • Design our next generation of business metrics reporting for ELT.
  • Determine our next generation of forecasting models for trips, gross bookings and key business metrics
  • Partner with our VP of Customer Engagement and Platform Strategy to define our customer segments and track conversion & engagement metrics across the different segments and across lines of business (rider to eater, eater to biker, etc).
  • Effectively partner with Marketing leadership, Marketing Data Science, Finance Data Science, Regional Finance, Product Finance, Corporate Finance and Business/Product Leaders to achieve all of the above.

What you need

  • A minimum of 5 years of finance, performance marketing, operations or strategy consulting experience
  • Knowledge of the P&L and top/bottom line drivers
  • Deep analytical background (experience with modeling and analytics)
  • Experience in data visualization and business intelligence
  • Structured thinking, with experience framing and solving problems
  • Experience building relationships across all levels of an organization and presenting to anyone from executive leadership to project teams
  • Experience leading cross-functional teams and managing projects

 

About the Team
 

The Marketing Finance team within Strategic Finance is the main finance partner for Uber’s Marketing Organization for all regions and all lines of business. We partner with Marketing leadership to plan & track all our marketing investments and to ensure we get the highest return on those investments. 

The Senior Finance Manager for Performance Marketing and Consumer Analytics will be the main finance partner to Michael Strickman, Uber’s VP of Performance Marketing, CRM & Analytics.

 

 


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在 Uber,我们不仅仅是接受差异 - 我们会为之喝彩,提供帮助,以实现所有员工、产品和社区的利益。 Uber 以能提供公平机会而自豪,是一个倡导平权行动的雇主。 我们不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾状况、性别身份以及退伍军人身份等,始终致力于提供平等就业机会。