We work across the company to bring the Uber brand to life, both inside and outside our walls.
Why Marketing at Uber?
When you work at the forefront of an entirely new category, you're the one writing the script. New thinking is the norm.
Uber has become a part of the everyday lives of millions of people. What you create is felt far and wide.
Teams around the world are working together to expand and strengthen the Uber brand.
Meet the team
“Every day poses new challenges that impact the entire business, and being part of solving those problems is extremely rewarding. ”
“We’re an eclectic team of storytellers that get to shape the narrative around our brand to people around the world. That’s a pretty awesome challenge and opportunity every day.”
“We have people who have come here from all walks of life, and from all over the world. It is a diverse, beautiful melting pot of thoughts, ideas, and cultures.”
“There is never a dull moment. Things move really fast, so you have to be nimble and love the pace.”
Brand Experience / February 2019
A tech startup turned global mobility platform in eight short years deserves a holistic brand system that’s instantly recognizable, works around the world, and is efficient to execute.
Da Republic of Brooklyn
Uber Presents / September 2018
In Brooklyn, hustle is the only thing that moves faster than change. This Spike Lee Joint follows the journey of five Uber drivers as they chase down their dream in New York's biggest borough.
A Ride to Remember
Father's Day / June 2017
Uber has given mobility back to the elderly. We gave 82 year-old Frank Sr the feeling of freedom of his very first car by sending his 1952 Oldsmobile as his very first Uber.
Uber Air / September 2018
The reality of urban air transportation is closer than you think. In fact, Uber Air has already started exploring the barriers we’ll need to overcome in order to make vertical takeoff and landing (VTOL) a reality.
US / September 2017
70% of the deaf are unemployed. Uber is helping with our Driver app specially designed for the deaf and hard of hearing, offering them an opportunity to earn a living. We taught riders how to sign names in American Sign Language to communicate with our community of deaf and hard of hearing drivers.
Explore our Marketing teams
We craft brand and product experiences that boldly reflect our mission. In all we do, we help to humanize the Uber experience to make it accessible to more people, increasing the value of our company for everyone.
Through the lens of our brand and culture, we define key messages and create integrated marketing campaigns that connect with customers and drive engagement and brand preference.
The Creative team is our award winning in-house agency that tells stories across all channels to demonstrate how Uber enriches lives and connects people to all the things, places, and people they love.
The Creative Production team is built much like a production studio to create meaningful expressions of our brand through video, photo and digital mediums. From producing documentary style films, to integrated campaigns, activations, product launches, and everything in between, we are the creative engine for storytelling.
CRM is where user relationships, loyalty, and brand value are built through marketing strategies and activities. We allow Uber to develop long-term relationships with established and new customers, all while helping streamline business performance.
Marketing Operations ensures efficient processes are built and implemented to keep all the teams within Marketing working smoothly and happily.
Product Marketers at Uber occupy the intersection of product development and marketing strategy. We work across all aspects of the business to ensure Uber builds products that matter to our global customer base, then develop and launch campaigns that bring them to life.
The social team is built of creative strategists, channel experts, and community managers. We help guide best-in-class creative work and innovative engagement tactics that help build affinity with prospective and current riders and drivers.
The Performance Marketing team develops and executes against data-driven marketing strategies to deliver growth and efficiency at scale for Uber. We are made up of media strategists, channel managers, and social media managers who are obsessed with getting the right message to the right customer at the right time in service of driving demand for our products.
Market & Consumer Research
We blend world-class research and business strategy to push Uber forward and find undiscovered ways to unlock Uber’s fullest potential. By acting as objective truth-seekers, our team champions the needs of Uber’s customers, challenges organizational assumptions, and provides data-driven recommendations to grow Uber’s business.