Designing how the world moves
Focused not just on the functional, but also on joy and delight, here's how the team designs for users around the world of all backgrounds and abilities.
A few of our principles
Excerpted from 77 Things, a primer for those who work in Uber Design.
The work we do has personal and social impact, and once you realize that, your efforts shift to improving people’s lives.
Put design at the center
From concept to launch, we use design as the center of our process to discover what to make, and how to make it together.
Say ‘we’ not ‘me’
Our team of motivated and talented individuals is collectively empowered to build extraordinary things.
"Our team is humanizing self-driving experiences through human-centered design."
Nastasha Tan, Head of Design, ATG
"Let's make some magic!"
Jerome Austria, Global Creative DIrector
"Ideas are easy. It's the making that matters."
Michael Gough, VP of Product Design
"Creativity is about exploring risk, uncertainty, and emotional exposure every day."
Evelyn Kim, Design Director, Eats