At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.
About the Role
We're looking for a Marketing Data Analyst on our Performance Marketing team to provide data expertise as we connect to foster growth and enhance user engagement. If you have a passion for data, modeling, improving processes, tracking, analytics insights and technology used by marketing to achieve our bold supply and demand growth goals, you are the right profile for this position. You will help address the complex challenges of marketing effectiveness, ROI, optimization strategies, customer behavior and channel effectiveness.
You'll play an important part in finding opportunity fields to help the marketing function scale as we develop acquisition, retention and partnerships arms.
You will offer a deep marketing-driven data perspective while collaborating closely with Marketing, Operations, Strategy and Planning. You will be on the forefront of analysis, leveraging our data sources to propose new ideas and drive key strategic decisions through both offline and online efforts.
What You’ll Do
Develop frameworks, tools and processes to ensure that analytical insights can be incorporated into key decision making
Effectively share insights and analyses to stakeholders to drive business decisions
Ensure that we are properly understanding the value of all of our marketing channels – on both drivers and riders for acquisition and engagement
Work with cross-functional teams to implement and deploy models and enhance analytical solutions by providing data-driven recommendations
Leverage large scale data processing such as Spark, Hive, and Uber’s proprietary machine learning platform, and more
Work closely with partners as Google, Facebook, Twitter teams to develop and test new ad formats, targeting and bidding strategies etc
Manage strategy, planning and execution of paid media campaigns
Work on daily reporting & bid and budget optimization to improve the ROI of your campaigns.
Keep up to date with paid media best practices and strategies
Mine data and analytics at the customer level to gain a better understanding of their funnel and engagement behaviors, including impacts of current marketing strategies
Develop dashboards that provide insights and visualization into channel performance relative to KPIs, projections, and historical performance
Implement and analyze A/B or Multivariate Tests to provide in-depth insights to the marketing team on the test data and understanding of marketing drivers’ effects
What You’ll Need
A minimum of 4 years of experience with Analytical and database experience is expected but we will consider candidates with less experience if they meet our other requirements
Marketing analytics or consulting experience is a plus
A BS/MS in engineering, computer science, mathematics, economics, statistics, or equivalent experience
Excellent skills in analytics tools such as R, Python, SQL, Excel to work efficiently at scale
Excellent data visualization skills. Experience creating dashboard reporting in Tableau or a similar visualization tool a plus
To balance attention to detail with swift execution
Resourcefulness - moving quickly and executing to allow for continual iteration is a core qualification of our team
Language skills - English and Portuguese.
Preferred experience in reporting and analyzing campaigns data
Experience in dedicated performance marketing media channels (Google, Facebook, display, affiliates)
Familiar with CPA, CPC, CPM, ARPU and LTV.
Ability to set goals and execute under tight deadlines
Experience in/around a start-up or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry
Na Uber, não só aceitamos as diferenças como também elas são celebradas, apoiadas e aproveitadas para benefício de nossos funcionários, produtos e comunidade. A Uber tem orgulho de ser um local de trabalho com oportunidades iguais e um empregador de ação afirmativa. Estamos comprometidos com oportunidades iguais de emprego, independentemente da raça, cor, ascendência, religião, sexo, nacionalidade, orientação sexual, idade, cidadania, estado civil, deficiência, identidade de gênero ou status de veterano.