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CRM Marketing Manager, Uber Eats - EMEA

Central Marketing, Marketing w Amsterdam, Netherlands

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

This is a unique opportunity to be a part of Uber’s growing CRM team, where you will be at the heart of our business impacting tens of millions of people across Europe, Middle East & Africa.

 

With close ties to regional marketing teams your goal is to increase operational efficiency and support cities with centralized execution. You will work with a broad range of teams along with HQ-based Engineering, Product, and Strategy teams in Amsterdam & San Francisco.  

 

 

What You’ll Do:

  • Play an integral role in developing clear lifecycle strategies and processes that aim to bring consistency and efficiency to our CRM lifecycle efforts across EMEA.
  • Set and advocate for lifecycle marketing priorities with local and central teams, including: Central Operations, Brand & Design,  & Sub-regional/country marketing teams.
  • Obsess over conversion and set concrete KPIs to improve engagement and retention driving continuous improvement of our operations.
  • Analyse large data sets to identify opportunities that drive incremental efficiency at various parts of the funnel.
  • Develop, manage and lead the setup of large-scale comms automations in a highly complex environment that onboard, engage and retain millions of users in EMEA.  
  • Rigorously track and monitor past and current campaign performance and user behaviour to recommend strategies and campaigns that will increase engagement.
  • Implement tools and processes to drive local efficiency.
What You’ll Need:
 
  • BA or MA in Statistics, Business, Economics, Communications or Marketing related field.
  • At least 2 years of experience in managing large scale CRM campaigns spanning multiple countries and languages.
  • Strong project management skills that enable you to work with multiple teams in different time zones, countries and regions. Tackle large-scale challenges but don’t lose sight.
  • Experience working with communications across multiple touch points including SMS, email and in app cards
  • Strong familiarity and passion for customer relationship management and marketing.
  • You are comfortable analysing large sets of data and developing cohesive conclusions.
  • SQL knowledge is a plus
  • Ability to fluently communicate with marketing, product and platform teams.
  • Understanding mobile app marketing tech stack and space.
  • Comfortable with ambiguity in a fast-paced environment.
  • A proactive approach to solving problems and finding solutions to complex business challenges.
  • Experience creating creative and technical campaign briefings.
  • Strong stakeholder management skills.

 

About the Team

 

This is a unique opportunity to be a part of Uber’s growing CRM team, where you will be at the heart of our business impacting tens of millions of people across Europe, Middle East & Africa.

 

With close ties to regional marketing teams your goal is to increase operational efficiency and support cities with centralized execution. You will work with a broad range of teams along with HQ-based Engineering, Product, and Strategy teams in Amsterdam & San Francisco.  


Zobacz naszą politykę prywatności kandydata

W Uber nie tylko akceptujemy różnice, ale je celebrujemy, wspieramy i wierzymy, że dzięki różnicom nasi pracownicy dużo zyskują; to właśnie różnice pozwalają udoskonalać produkty i społeczność. Z dumą informujemy, że zapewniamy równe warunki pracy każdemu. Gwarantujemy takie same warunki pracy bez względu na rasę, kolor skóry, pochodzenie, wyznanie, płeć, orientację seksualną, wiek, narodowość, stan cywilny, niepełnosprawność, identyfikację płciową.