Central Marketing, Marketing w Amsterdam, Netherlands
At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.
About the Role
Uber is a venture-funded startup headquartered in San Francisco. We are a global mobility and logistics technology platform: our flagship service allows users to request quality, on-demand rides with a touch of their smartphone and we are rapidly developing new products. We are present in over 690+ cities worldwide, including over 140+ cities in EMEA with plans to rapidly expand in the region. We have already found strong product market fit with a world changing service, but we’re only just getting started.
The role sits within EMEA Central Marketing, responsible for deeply understanding the impact of our marketing efforts to continue to drive the business forward. We’re looking for someone who is incredibly energized and motivated at the prospect of solving some of the most interesting and complex analytical challenges, and on a product that’s changing the world.
This is an intense business side startup role, and you will work with the Uber marketing teams along with headquarters-based engineering, product, and process teams. You will have direct impact on the growth of the Uber business in EMEA and how we deploy our marketing resources in the most effective way possible.
What You’ll Do
Analytics: get pumped up by deciphering huge data sets and cutting through irrelevant distractions to the heart of core data questions
Play a role in shaping the Marketing strategy and vision for the EMEA region
Conduct in-depth analysis on channel mix, be it acquisition or engagement channels, and drive intelligent budget allocation to maximize growth
Build, document and scale world-class decision-making tools and reports that will help optimize our marketing investments
Coordinate with other members of the Uber Team to design marketing experiments and measure their impact
Motivate and leverage existing and new staff to continually up-level their results, expectations, and stretch for increasingly higher levels of impact across the team’s KPIs
Work with local Operations, Product, Engineering and functional teams to build products and processes that will improve our analytics capabilities, and be the voice of EMEA for all analytics related matters
What You’ll Need
At least 8 years of experience in marketing analytics in a leading agency or tech/e-commerce businesses
Experience managing and motivating teams of analytical individuals to maximize impact on business KPIs while emphasizing on people development
Strong understanding of attribution modelling, ideally in app & web businesses
Experience managing multiple analytics projects that drove large marketing budgets allocations across offline & digital media
Extensive experience measuring media incrementality.
Strong communication and organization skills
Amazing with numbers and are able to instantly spot when something doesn’t look right
Stellar SQL & Excel capabilities
Bonus Points If...
You have experience with R/Python
You have good understanding of advertising technology and related measurement (eg. cookies, device ids, MMPs)
W Uber nie tylko akceptujemy różnice, ale je celebrujemy, wspieramy i wierzymy, że dzięki różnicom nasi pracownicy dużo zyskują; to właśnie różnice pozwalają udoskonalać produkty i społeczność. Z dumą informujemy, że zapewniamy równe warunki pracy każdemu. Gwarantujemy takie same warunki pracy bez względu na rasę, kolor skóry, pochodzenie, wyznanie, płeć, orientację seksualną, wiek, narodowość, stan cywilny, niepełnosprawność, identyfikację płciową.