We craft brand and product experiences that boldly reflect our mission. In all we do, we help to humanize the Uber experience to make it accessible to more people, increasing the value of our company for everyone.

Through the lens of our brand and culture, we define key messages and create integrated marketing campaigns that connect with customers and drive engagement and brand preference.

The Creative team is our award winning in-house agency that tells stories across all channels to demonstrate how Uber enriches lives and connects people to all the things, places, and people they love.

The Creative Production team is built much like a production studio to create meaningful expressions of our brand through video, photo and digital mediums. From producing documentary style films, to integrated campaigns, activations, product launches, and everything in between, we are the creative engine for storytelling.

CRM is where user relationships, loyalty, and brand value are built through marketing strategies and activities. We allow Uber to develop long-term relationships with established and new customers, all while helping streamline business performance.

Marketing Operations ensures efficient processes are built and implemented to keep all the teams within Marketing working smoothly and happily.

Product Marketers at Uber occupy the intersection of product development and marketing strategy. We work across all aspects of the business to ensure Uber builds products that matter to our global customer base, then develop and launch campaigns that bring them to life.

The social team is built of creative strategists, channel experts, and community managers. We help guide best-in-class creative work and innovative engagement tactics that help build affinity with prospective and current riders and drivers.

The Performance Marketing team develops and executes against data-driven marketing strategies to deliver growth and efficiency at scale for Uber. We are made up of media strategists, channel managers, and social media managers who are obsessed with getting the right message to the right customer at the right time in service of driving demand for our products.

We blend world-class research and business strategy to push Uber forward and find undiscovered ways to unlock Uber’s fullest potential. By acting as objective truth-seekers, our team champions the needs of Uber’s customers, challenges organizational assumptions, and provides data-driven recommendations to grow Uber’s business.