La Dolce Vita! Introducing Uber Copter & Uber Boat in Italy
Written byWith more than 5 million people expected to pack their bags for the Amalfi Coast this summer, Uber has announced its latest travel products designed to help visitors ‘Go Anywhere’ by land, sea or air in Italy’s most dazzling tourist destination.
The new travel products launching in the Uber app will include private, round-trip getaways to Capri by helicopter, luxury cruises along the Amalfi Coast, and a new way to beat the airport crowds with scheduled rides.
Uber Copter will allow travelers to pre-book private helicopter transfers between Sorrento and Capri directly in the Uber app. Departing from an exclusive helipad in Sorrento, the new service will offer groups of up to 6 people a luxurious day trip to Capri in a dual-engine, dual-pilot helicopter for €250 per person.* Transfers to and from the helicopter are included from anywhere on the Amalfi Coast.
And for those looking to experience the Coast’s iconic blue waters, Uber Boat will offer a seamless and sophisticated way to discover the area with private charters for up to 12 people. Setting sail from Sorrento Marina, guests will be treated to a 4-hour cruise along the coastline in a stylish Italian Gozzo 35 boat. Each trip includes its own personal skipper and complimentary snacks and beverages.
Uber Copter and Uber Boat will be available to reserve in the Uber app from anywhere in Italy beginning on Wednesday, June 25, and a minimum of 48 hours in advance. The summer services will run every Saturday and Sunday from July 26 to August 24.
Uber will also be expanding its ground transport options, launching its scheduled rides product – Uber Reserve – along the Amalfi Coast this summer. With the ability to reserve rides in advance, travelers can sit back and beat the crowds during what’s expected to be one of the busiest summers on record following the launch of international flights at Salerno Airport.
“At Uber, we strive to help our customers go anywhere, wherever they are traveling,” said Anabel Diaz, Vice President, EMEA Mobility at Uber. “Italy is fast becoming one of our most popular tourist destinations, with travelers turning to the Uber app to help make their holiday travel stress-free. This summer, we’re adding a series of unforgettable experiences that will make traveling by land, sea or air more magical than ever before.”
With this trio of new travel products launching along the Amalfi Coast, Uber aims to meet the rising demand for its services in tourist hotspots across Italy. Data from summer 2024 shows demand from international customers for Uber’s mobility services increased last year by up to 25% in places like Rome, Lake Como and the Amalfi Coast. In fact, more than 400,000 international customers used the Uber app in Italy last summer, with 60,000 people opening the Uber app on the Amalfi Coast in the past 12 months alone.
Availability of Uber Copter and Uber Boat are expected to be limited and subject to weather conditions. Uber Copter trips between Sorrento and Capri will cost €1500, with a max capacity of 6 people or €250pp.