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2019 MBA Internship - Product Marketing Manager

San Francisco, CA の Marketing, University

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

As a Product Marketing Manager Intern, you will be the voice of the customer and drive global product marketing for a set of product teams within your designated focus area. Using these insights, you’ll develop product positioning that shapes product strategy and deeply resonates with our customers.

As a leader of a cross-functional team of PMs, Engineers, Data Scientists, Designers, Communications and Public Policy professionals, you’ll bring products to market and grow engagement and effectiveness through both the in-app experience and through a wide range of owned, earned, and paid marketing channels.

 

What You’ll Do

  • Identify key user and market needs: go deep on understanding rider and driver needs and decision-making; create data-driven, actionable insights
  • Own the narrative: Craft the positioning and messaging that shapes our product and marketing strategy; test and optimize across target audiences working closely with our brand and growth marketing teams to improve communication across the customer experience
  • Drive the go-to-market strategy: Build and scale the go-to-market plan for various products, including launch plans and marketing creative and content
  • Develop ongoing education and engagement campaigns: Create and execute campaigns that impact product adoption and usage
  • Tell the product story: Be the subject matter expert for Marketing, Communications, and Policy teams to craft broader stories about the benefits of riding or driving with Uber

What You’ll Need

  • Current enrollment in the first year of a full-time MBA program
  • Customer-obsessed: you have a demonstrated passion for marketing and product strategy
  • Top-notch at data-driven market research: you know your market, customers, and competition, and you’re skilled at bringing this information into your marketing strategies
  • Positioning guru: You have the ability to articulate the essence of products and the value they create; you can develop strategic positioning, a strong messaging hierarchy, and effective content strategy plan; you can also play copywriter
  • Execution-focused: You’re biased toward action, a great collaborator and master disambiguator/simplifier; you never stop pushing towards clarity and delivery
  • Experience working with a cross-functional product team, expertise managing stakeholders with diverse needs and perspectives

About the Team

Product Marketers at Uber focus on who to build for, what to build, how to bring it to market, and ultimately how to drive engagement. We are the voice of the customer to the product, and the voice of the product to customers. Being both right- and left-brained, we bring both creativity and analytical depth to build products our users love that drive business impact.

We have MBA Intern roles for PMM on the following teams:

  • Rider - creating experiences riders love, and responsible for accelerating demand growth and engagement globally
  • Driver - creating experiences for drivers to earn money on the platform, and responsible for accelerating driver growth, engagement, and retention globally
  • New Mobility - expanding into new forms of rider mobility, creating more options to get from A to B including bikes, scooters and public transit on the Uber platform
  • Marketplace - delivering a reliable experience for riders and drivers through pricing, matching and promotions (uber.com/whatmovesus)
  • Money - creating and enhancing financial products for riders and drivers across the world
  • Uber for Business - creating the platform that enables organizations and large groups of people use Uber’s services together

応募者に関する個人情報保護方針を見る

Uber では各自の個性を単に受け入れるだけでなく、歓迎してサポートします。さらに、従業員、プロダクト、コミュニティ全体への利益に発展させることができるのです。 Uber は機会均等な職場であることを誇りとし、雇用主として差別撤廃のために積極的に行動いたします。 人種、肌の色、出自、宗教、性別、出身国、性的志向、年齢、国籍、婚姻関係の有無、ハンディキャップ、性的同一性、兵役経験者であるかどうかに関わらず雇用の機会を均等に持つことをお約束いたします。