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Senior Product Marketing Manager, Uber for Business

Product Marketing Management, Marketing
in San Francisco, California

About the Role

Uber makes it easy for people to get a ride in minutes, nearly anywhere in the world. Uber for Business helps companies improve their operational efficiency and grow their bottom line by unlocking the full potential of the Uber platform.

As Global Product Marketing Manager for this business unit, you will shape the marketing strategy and approach for all new product development for Uber for Business. You'll be a key contributor to the global business strategy in partnership with product, sales, and operations teams.

You will envision and execute on a growth and go-to-market strategy for Uber for Business and drive highly impactful programs to acquire new sales leads, drive loyalty, and develop mutually beneficial relationships with our customers and B2B partners.

Your performance will be measured by the growth of your product(s), and your ability to collaborate closely with a high-performing cross-functional team that includes counterparts in Product, Performance Marketing, CRM, Sales, Design, Engineering, Business Development, and Operations.

What You'll Do

  • Shape product narratives and customer strategies, including audience definition, end-to-end product positioning, and comms architecture
  • Oversee effective go-to-market plans and growth strategies for global products, marketing both to employees and the businesses that support them
  • Produce best-in-class product communications, from marketing campaigns to sales materials
  • Work closely with our regional marketing teams around the world to set strategy for their regions and cities, support their marketing efforts with tools and infrastructure, and take learnings from local and regional team to inform our global strategy
  • Drive smart ROI driven marketing strategy and manage growth at scale.
  • Work among high-performance engineers, designers and product managers in a fast-paced, rapidly growing, hybrid technology/operations environment
  • Articulate and deliver on the strategy for your product line.

What You'll Need

  • 5+ years combined product and strategic marketing experience delivering highly successful user acquisition and engagement strategies, with a focus on B2B2C marketing.
  • Finger-tippinesses with data: You just go get the data you need and can whip it into an insightful story with no help. You know how to leverage data to make decisions and drive growth. You have experience running rigorous multivariate testing.
  • Top-notch at market research: You're a truth-seeking missile. You know your market, customers and competition better than anyone, and you integrate this information into your growth strategies.
  • Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
  • A "driver" personality: You're biased toward action, a great collaborator and master disambiguator/simplifier. You never stop pushing towards clarity and delivery.
  • Scary-good at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy. You can also play copywriter.
  • Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away.

About the Team

The Uber for Business team is working to make Uber the best choice for business transportation. This includes making transportation more delightful and stress-free for business travelers, building a platform that makes it easy for businesses to adopt and scale Uber as their default choice for employee transportation, and enabling companies to offer seamless transportation solutions to their clients and customers.

The Product Marketing team is embedded within Product, and focus on product-specific user/industry insights, product roadmap development, feature value prop & messaging, GTM and launch/adoption/growth for any given feature/product.

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.