Skip to main content

Head of Media, EMEA

Central Marketing, Marketing
in Amsterdam, Netherlands

About the Role

The Head of Media, EMEA, is responsible for managing and overseeing media planning and execution of all brand-lead paid media activities for Uber and Uber Eats.

The Senior Manager will be responsible for building annual media strategies and plans through collaboration with the product, brand and marketing teams. They will be the primary interface between the brand team, media agencies, and global in-house team. This role will also be responsible for all media activities across offline and digital; and accountable for managing the annual brand spends as well as driving long-term deals and operating efficiencies. In addition, they will be the senior most employee responsible for media agency relationships across EMEA.

What You'll Do

  • Facilitate media & agency processes, ensuring smooth deployment, execution and performance tracking
  • Track and ensure media budgets, across all EMEA markets, are managed effectively and efficiently.
  • Collaborate closely with product and brand teams to aid in the development of strong media plans for large campaigns tied to key business priorities
  • Working with EMEA Agencies, develop campaign plans to cover online and offline media including TV, Print, Radio, outdoor, digital; and ensure competitive benchmarking within & outside the category
  • Be responsible for the entire process from briefing; through to the development and execution of a plan with the media agencies
  • Set clear campaign goals and deliveries along with relevant partners across brand, product marketing, and social.
  • Working with agency and internal teams, ensure all campaigns have learnings agency and deep measurement attached in addition to comprehensive tracking.
  • Work collaboratively with all media partners, both on and offline
  • Manage key digital JBP partners (Google, Facebook, Twitter, Snapchat) in markets to ensure delivery of JBP deal points
  • Drive innovation and industry-leading media activations
  • Work in conjunction with local Performance Marketing Operations to ensure consistency in messaging and creative across shared projects.
  • Bring and translate strategic digital expertise into further accelerating our best in class media practices

Basic Qualifications

  • 10-15 years of media planning and buying experience across offline and digital
  • Deep familiarity with the EMEA media landscape
  • Deep understanding of integrated marketing experience and the role digital plays in consumer journeys
  • The ability to clearly articulate and defend media recommendations and results to team members and management through outstanding writing and presentation skills
  • Strong industry relations across media partners - Digital and offline
  • Great Negotiation skills/experience
  • A keen eye for detail and a strong bias for action
  • English language proficiency
  • Ability to operate and succeed in an ever-changing environment

Preferred Qualifications

  • Flexible, with the ability to excel in a fast-paced environment.
  • A highly engaged 'right' brain, to drive great creative thinking on media
  • Hands-on use of all digital media platforms & channels
  • Previous experience working in a globally-led, matrixed organization, with regional nuances

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.

Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran Status, or any other characteristic protected by law.