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Senior CRM Manager, B2B

Central Marketing, Marketing
San Francisco, California |
Chicago, Illinois

About the Role

As the lead of our B2B CRM teams you will be embedded at the heart of our Uber for Business and Uber Freight teams. Your goal will be to lead a team of specialized CRM B2B marketers to increase operational efficiency, automate communications, increase funnel velocity and conversion.

What You'll Do

  • Be responsible and accountable for all automated communications across our Uber for Business and Uber Freight business verticals
  • Set the vision for our overall B2B CRM operation
  • Craft program-level marketing strategy - Create compelling and creative marketing strategies that stretch across the full life-cycle of the brand experience and marry consumer needs with expert engagement insights
  • Work with deployment and platform teams to develop best in class B2B CRM automation tools and capabilities
  • Work with marketing, sales and operations teams to nurture, convert, engage and retain B2B customers
  • Make a difference - Passion for creating empathetic, inspiring and innovative marketing for both small and large B2B accounts
  • Lead our efforts to integrate our marketing tools with Uber's B2B platforms

What You'll Need

  • A Bachelor's degree or equivalent experience
  • At least 8 years of B2B CRM marketing experience in a fast-paced, high-growth environment with a history of effectively leading teams of experienced marketers, serving multiple regions
  • An expert level understanding of what drives enterprise conversion through CRM channels
  • The ability to create a long term CRM vision on how to engage with a user base to drive loyalty
  • Thorough familiarity and passion for data-driven lifecycle marketing, customer marketing and retention, and testing frameworks at scale.
  • Excellent technical understanding of marketing and analytics technologies associated with the role:, Marketing Cloud and Marketo experience is a huge plus
  • A strong marketing strategy / branding background with the ability to incorporate high level marketing strategies into each and every marketing touchpoint
  • Excellent team and stakeholder management skills.
  • A self-starting attitude-you're ready to seize opportunities to make an impact

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.