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Product Marketing Manager, Micromobility

Product Marketing Management, Marketing
in San Francisco, California

About the Role

As the Product Marketing Manager for Micromobility, you'll work on driving growth of one of Uber's newest ways to get from A to B, JUMP bikes and scooters. You will work hand in hand with the cross-functional team, including product managers, UXR, operations, design, engineering and regional marketing.

What You'll Do

  • Own the marketing strategy and be the conduit between product and marketing teams to drive growth across all owned and paid channels globally
  • Develop and test tailored value props across owned channels to unlock bike and scooter growth
  • Partner with data science and marketing teams to build experimentation roadmaps across key channels, including recommending and testing new communications surfaces within the Uber app
  • Partner with UXR and design to conduct user research to inform product strategy and development
  • Partner with product and marketing to pilot and scale successful features globally

What You'll Need

  • Minimum 5 years marketing experience delivering highly successful growth and engagement strategies. Previous product marketing experience is preferred.
  • Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
  • The willingness and know-how to deeply understand your market, customers and competition to then integrate these insights into your product development and marketing strategies.
  • Scary-good at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plan.
  • Finger-tippinesses with data: You just go get the data you need with no muss/fuss and can whip it into an insightful story with no help. You know how to leverage data to make decisions and drive growth. You have experience running rigorous multivariate testing.
  • An "owner" personality: You're biased toward action, a great collaborator and master disambiguator/simplifier. You never stop pushing towards clarity and delivery.

About the Team

The New Mobility team is expanding Uber beyond rideshare to include JUMP bikes and scooters. You'll work with people from a wide variety of backgrounds and disciplines, from hardware designers to researchers. Join us in defining Uber's next big chapter!

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.