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Social Media Marketing Manager

Central Marketing, Marketing
in Tokyo, Japan

About the Role

This role is responsible for managing strategy for the Uber Masterbrand social media and content ecosystem, bringing our brand strategy to life and engaging with our ever-growing customer-base. You will develop and execute on evergreen and campaign content that drives earned content and storytelling for the Uber - Facebook, Instagram, Twitter, Influencers and Blog. Whilst story-telling will live strongly in these channel, this role will build strategies and executions which drive earned customer engagement beyond social channels too. We are looking for a highly creative individual who can think strategically, stretch their content-development muscles and be part of building an ownable social presence that drives brand and business performance. From tapping into the latest social media platform trend to innovating how we engage our community, this person will have their finger on the pulse of all things social media--a true trailblazer.

What You'll Do

  • Lead the social strategy and amplification of all Uber Rides campaigns to deliver against campaign goals and targets
  • Strategise and execute a steady drumbeat of content across channels -- tapping into culturally relevant moments and leveraging industry and channel best practices outside campaign periods
  • Lead & drive the social content calendars (evergreen and paid) for to bring brand personality to life, maximise reach & efficiency
  • Become a master of the Uber Masterbrand voice, leading campaigns that create a 2-way conversation with customers (new and existing)
  • Innovate and iterate on existing social strategies, distribution plans and processes to ensure best-in-class operations
  • Tailor creative executions appropriately to platform, maximising distribution opportunities.
  • Act as the internal point of contact for existing influencer and creative social agencies, providing approvals and feedback
  • Collaborate closely with Community Operations team (SORT) to ensure consistent and timely interactions on Social
  • Create Community Management engagement framework that can support SORT & Brand and Campaigns team
  • Partner closely with global social team to deliver best in class paid social that aligns to campaign timings and objectives
  • Lead and raise the bar on how we measure & report monthly for all Social and Content activity
  • Manage the budget and payment for Social and Content activity

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.