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Product Marketing Manager, Rider Experience

Product Marketing Management, Marketing
in San Francisco, California

About the Role

As the Product Marketing Manager for the Rider Experience, you'll work on the heart of what makes Uber magical for consumers around the world: ride requests, pickups, and on-trip controls. You'll identify opportunities to make the Uber rider app work better for specific use cases and audiences, and find inspiring new ways to communicate what makes Uber a uniquely convenient transportation option.

What You'll Do

  • Shape the roadmap for new rider products in partnership with PM, engineering, operations and design leaders
  • Own the marketing strategy for new rider products and features
  • Run effective launch marketing campaigns to drive buzz and adoption for the products you build
  • Design and refine marketing strategies to drive feature usage and positive business outcomes

What You'll Need

  • Minimum of 5 years consumer marketing experience, with a track record of delivering successful growth and engagement.
  • Product strategy: You can jump in and collaborate with PM, engineering, design and data leads to create a compelling product vision and accompanying development timeline.
  • Master storyteller: You're able to craft a compelling narrative across different channels - you know how to match the message to the medium.
  • Positioning guru: You have a knack for articulating the essence of products and why they matter. You can develop an effective content strategy, and even play copywriter in a pinch.
  • Finger-tippinesses with data: You just go get the data you need with no muss/fuss and can whip it into an insightful story with no help.
  • Top-notch at market research: You know your market, customers and competition, and you're strong at bringing this information into your marketing strategies.

Bonus Points If

  • You have experience driving feature adoption for mature and widely-used products

About the Team

The Uber product team turns complex problems into simple solutions, building for the intersection of the digital and physical worlds to bring people what they want at the push of a button. You'll work with people from a wide variety of backgrounds and disciplines, from artists to economists. We're data driven, creative, and obsessed with building experiences that make a positive difference in people's lives.

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.