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Social Media Lead, Japan

in Tokyo, Japan

#GreatMindsDon’tThinkAlike At Uber, we take pride in our diversity and working environment that sees you as more than just a person that can do the job, but a unique individual that can level up our organization with a perspective only you can offer. Uber provides a truly open culture that encourages all to voice their thoughts.

The Global Social team is looking for a social media producer to lead organic social content creation and social handles management across all organic Japanese Social Handles as a critical piece to our new strategy and approach to social in the APAC region. This is an incredible opportunity to work closely within Uber’s Global Social Team and our local Comms, Marketing, and other Uber teams to invigorate and grow our Japanese  social media presence and audience in the market.

Manage our social media handles in the market, Create content for those handles that increase followers and engagement.

About the team:

The comms team decides what Uber in APAC should be talking about - and the best places to have that conversation. That means sit down interviews with leading media, social posts, industry conferences, internal channels - the more integrated the better.  We talk about big, interesting things - the future of mobility and delivery, sustainability, work and more.  And when issues arise, we help fix them. We are #OneUber, we talk to all parts of the business, bring people together and make sure our story is as strong as it can be.

About the Role:

  • Create organic social original video, graphics, captions and copy for posts on the local market Twitter, Instagram, and any other channels Uber engages. Coordinate with other members of the social team on platform strategies.
  • Work closely with Comms, Co-Marketing, Ops, Creative and Influencer/Talent for ideation, creation, and coordinated content, product, and initiative rollouts.
  • Consult to various Campaign Teams in developing social-forward content supporting their Integrated Marketing Campaigns and helping those campaigns  to come to life on the organic handles.
  • Run the local social media accounts, including publishing content and daily Community Management efforts.
  • Have a keen understanding of Uber audiences, ensuring that content is engaging for existing and new audiences.
  • Optimize and grow existing social account engagement and performance.
  • Ideate and launch social-first repeatable franchises that ladder into Uber priorities and content pillars, taking ideas from conception to launch and beyond.
  • Create a culture of experimentation, testing, and learning across platforms.
  • Collect, analyze, and use relevant data to inform smart content choices to engage and grow audiences. Collaborate on regular social reporting and analytics for your market.

The Experience You’ll Bring:

  • Fluency in English and Japanese speaking and writing.
  • Strong content creation skills, with an ability to nimbly tell and promote stories in an engaging social-endemic manner.
  • Proficiency in copywriting
  • 3-5 years of experience in social media content creation and execution.
  • Professional-level experience with Canva, Adobe Premiere video editing, AfterEffects, and Photoshop. Final Cut experience is a plus. Ability to turn around edits quickly.
  • A deep understanding or professional experience with social media platforms, including Youtube, Instagram, Twitter, Facebook, TikTok.
  • Experience with social video publication tools and in-app editing functionalities on Instagram, and tools like Sprinklr and BrandWatch.
  •  User-first orientation, with strong intuition and taste for what resonates at Uber.
  • Outstanding interpersonal and communication skills, particularly in building relationships with other creators and cross-functional leaders.

What You Will Need:

  • Ability to excel in a fast paced environment.
  • Background in entertainment content creation.
  • Background in editorial planning.
  • Experience in working in a globally-led, collaborative organization.
  • Outstanding interpersonal and communication skills, particularly in building relationships with other creators and cross-functional leaders.
  • Highly organized, with an ability to manage multiple workflows in a fast-paced environment.

What's in it for you?

Uber's culture and values are at the core of everything we do, so that our employees can better understand who we are and what it’s like to work at Uber today.

We pride ourselves on the amazing team we’ve built. The driver behind all of our growth, our bold and disruptive brand, and the game changing technology we bring to life is the people that make Uber, #OneUber.

Doing your best work means being your best self. We offer a wide range of benefits and perks that are uniquely Uber to support your health and wellbeing. These benefits have been designed with # OneUber in mind, supporting the whole you and the way that you work best.

Unsure if this role is the right fit for you?

We encourage you to review the details of the job role and imagine how you can impact not only our organization but the world using your unique talents. We reimagine the way the world moves for the better. Even if you do not fit all of the criteria for the role, we welcome you to apply to explore opportunities within Uber.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to

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Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran Status, or any other characteristic protected by law.