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CRM Data Analysis Manager

in Mexico City, Mexico

About the Role

As UberEats continues to grow and expand our reach beyond food delivery, our Merchants CRM team is looking for highly motivated and self-driven individuals with a clear passion (and resourcefulness) to join us in our mission to become the delivery platform of choice.

For this role in particular, we're looking for an experienced audience targeting manager to join the UberEats Merchant CRM deployment team to help us launch innovative, world-class campaigns and continue our efforts to attract, engage, and grow our Merchant base on UberEats. You will be responsible for assembling and managing all the necessary customer data we will need in order to launch accurate and personalized marketing campaigns.

The ideal candidate for this position should be comfortable working in a rapidly changing business environment, exceptionally detail-oriented, and be comfortable working with complex customer data.

What You'll Do

  • Work with key stakeholders across the business to make sure the CRM/marketing team has the data it needs to execute essential campaigns.
  • Interface with marketing managers to understand their complex data needs.
  • Execute audience targeting logic (list pulls) for campaigns supporting acquisition and customer programs using SQL on Hive, Presto).
  • Author and maintain logic for audience targeting attributes and automated list pulls in various languages such as SQL, Hive QL and Spark.
  • Own and maintain a single source of truth for all customer data available to be used for marketing campaigns.
  • Use of in-house tools to automate list pulls and other processes.
  • Evaluate and prioritize project requests and enhance intake processes.
  • Improve campaign KPIs by collaborating on and applying targeting optimization techniques and AB test setup.
  • Partner with engineering, marketing, analytics, and data science teams to continuously improve our understanding of customer data.
  • Design system-first processes to scale targeting resources, including defining and leading implementation of enhancements to our internal targeting tools.

What You'll Need

  • 3+ years of experience targeting audiences for marketing use cases, both ad-hoc and automated; including data integration with CRM or other marketing automation platforms
  • 2+ years of experience with SQL
  • Knowledge of using terminal
  • Knowledge of version control systems (git)
  • Demonstrated ability to identify issues, resolve them effectively and efficiently
  • Ability to collaborate with various teams and meet fast deadlines
  • Critical thinker with creative solutions to resolve challenges and meet business requirements
  • Passion to learn and grow; taking initiative to succeed

Preferred Qualifications

  • Experience with Apache Hive and Presto
  • Experience with Basic command of Unix commands / shell scripting
  • Fluency in various database languages such as SQL, Hive QL, Spark and Python
  • Experience with Salesforce Marketing Cloud

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to

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Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran Status, or any other characteristic protected by law.