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Performance Marketing Manager II, Delivery

About the Role

We are looking for a skilled and experienced performance marketing professional to manage our regional performance and growth strategy in the Latin America (LATAM) region. You will craft the global strategy to local needs by identifying the best performance marketing response and ensuring strong growth contribution in your region in response to local challenges and opportunities. You will also own region-specific performance marketing projects, leading end-to-end strategy, coordinating the execution and working closely with our Global Channels, Data Science and Marketing Analytics teams to provide measurement and reporting.

What You'll Do

  • Coordinate the performance marketing strategy for LATAM, collaborating with the Global Performance Marketing team to ensure the campaigns deliver against growth and efficiency targets.
  • Consult on local marketing tactics to help prioritize globally led strategies.
  • Analyze consumer patterns such as app download trends, conversion rate, and competitor analysis to recognize media investment efficiency and advise on strategy.
  • Partner with Operations and Marketing regional teams to understand the local challenges, and help develop scalable, regional performance marketing tactics to address these challenges.
  • Be the voice of performance marketing with cross-functional stakeholders in region, building trust between both global and local teams.
  • Create a roadmap of programs for your region rooted in channel, measurement and Ad Tech standard processes.
  • Coordinate the localization process of ad copies, creative, etc. of local marketing, and act as quality control for global programs that are localized.

Basic Qualifications

  • 5+ years experience in performance marketing, specifically in building multi-channel and cross-channel strategies
  • Bachelor's degree in Marketing, Economics or equivalent experience
  • Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other business leaders with decision making.

Preferred Qualifications

  • Experience working with LATAM markets and teams
  • Spanish language skills a big plus
  • In-house performance marketing experience preferred
  • Strong presenter with the ability to clearly narrate strategic vision and performance of your projects.
  • A proactive, entrepreneurial approach where you actively seek opportunities to improve business growth impact.
  • Ability to promptly establish and communicate priorities with a passion for creating structure and overcoming organizational inertia.
  • Experience working in a return on ad spend (ROAS) performance marketing framework with a familiarity with AdTech and measurement approaches.
  • Experience managing performance marketing strategies in a marketplace business and owning large performance marketing budgets.
  • A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by difficult situations.

At Uber, we reimagine the way the world moves for the better. The idea was born on a snowy night in Paris in 2008, and ever since then, our DNA of reimagination and reinvention carries on. We've grown into a global platform moving people and things in ever-expanding ways, taking on big problems to help drivers, riders, delivery partners, and eaters make movement happen at the push of a button for everyone, everywhere.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

Uber is committed to a safe workplace. We have implemented COVID-19 safety protocols that meet or exceed local public health guidelines. Workplace safety remains our number one priority. As a result, Uber recommends all US- and Canada-based employees to be vaccinated in order to access any of our facilities; this is subject to change solely at the Company's discretion.

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Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran Status, or any other characteristic protected by law.