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Demand Generation Manager, Uber Freight

Marketing
New York, New York |
San Francisco, California |
Chicago, Illinois

About the Role

Uber Freight is looking for a Marketing Manager to help support multi-channel customer acquisition for both Shippers and Carriers.

To accomplish these goals, we're looking for an individual who understands the B2B funnel and has experience growing product demand through media buying and organic channels. The ideal candidate will have proven success developing data-driven media strategies and tactics that drive positive value for B2B products and applications.

What You'll Do

You will work with Uber Freight's Performance Marketing Head to drive acquisition of high value Shippers and Carriers through:

  • Marketing Strategy & Execution: Identify, lead and prioritize initiatives based on opportunity size and potential business impact.
  • Experimentation: Craft the experimentation strategy (media, creative testing, audience, budget, important metrics), implement it, and report program performance.
  • Measurement: Develop measurement requirements that enable performance marketing levers for new programs.
  • Cross-Functional: Establish a communication and reporting cadence for key partners such as Central Marketing, Content, Creative, Product, Product Marketing, Operations, and Channel Teams.

Basic Qualifications

  • Bachelor's degree in marketing, economics, or equivalent field
  • 4+ years of Performance Marketing experience in and a strong understanding of all major performance marketing channels including Programmatic Display, UAC and local channels, as well as of digital marketing platforms (Google Ads, Facebook Ads Manager, DV360 etc.)

Preferred Qualifications

  • Experience leading large performance marketing budgets
  • Strong analytical skills and agility to strategically communicate the relationship between marketing results and business outcomes to drive cross-organizational alignment
  • Self-motivated and strong collaborator, who encourages confidence and influences peer teams and partners
  • Outstanding critical thinking, problem-solving, decision-making and communication skills
  • Experience working in a highly matrixed environment at a national company
  • Ability to synthesize data, make data-driven decisions and balance that with the 'art' of media strategy
  • Excellent verbal, written communication and presentation skills, ability to prioritize information in a high level way to communicate key points to partners;
  • An upbeat teammate with a collaborative spirit and the ability to influence and unify the direct team, peers, partners and leaders across all company functions
  • Ability to promptly establish and communicate priorities and a passion for creating structure and overcoming organizational inertia
  • High business acumen with a strong analytical approach
  • An entrepreneurial mentality, you seek out opportunities proactively and find creative solutions to complex problems

At Uber, we reimagine the way the world moves for the better. The idea was born on a snowy night in Paris in 2008, and ever since then, our DNA of reimagination and reinvention carries on. We've grown into a global platform moving people and things in ever-expanding ways, taking on big problems to help drivers, riders, delivery partners, and eaters make movement happen at the push of a button for everyone, everywhere.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.


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Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran Status, or any other characteristic protected by law.