Central Marketing, Marketing à Amsterdam, Netherlands
At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.
About the Role
As part of the EMEA CRM team you will be at the heart of the Enterprise divisions of Uber. With close proximity to local markets, leadership and highly specialized central teams your goal is to increase operational efficiency, and grow the business through execution at scale.
What You’ll Do
Build a world-class process that will enable CRM to efficiently manage all EMEA markets centrally out of Amsterdam with scarce resources and transparent prioritization.
Formulate clear email and content marketing strategies and processes that aim to bring consistency and efficiency to CRM efforts across EMEA.
Execute large-scale ad-hoc communications for Consumers across all EMEA markets in 20+ languages across 12 countries and 70+ cities.
Build relationships with Operations, Marketing and Product functions across Uber for Business to move towards bigger, fewer, better campaign execution.
Set concrete KPIs to improve engagement and retention of CRM operations.
Rigorously track, monitor and report on past and current campaign performance to iterate on your campaigns to increase engagement and brand love.
Run coordinated experimentation that will generate the insights of tomorrow.
What You’ll Need
A Bachelor's degree or equivalent experience.
At least 2 years of B2B CRM marketing experience in a fast-paced, high-growth environment with a history of effectively leading teams of experienced marketers, serving multiple regions.
A strong level understanding of what drives enterprise conversion through CRM channels.
The ability to create a long term CRM vision on how to engage with a user base to drive loyalty.
Familiarity and passion for data-driven lifecycle marketing, customer marketing and retention, and testing frameworks at scale.
Excellent technical understanding of marketing and analytics technologies associated with the role. Salesfore.com and Marketo experience is a huge plus.
A self-starting attitude-you're ready to seize opportunities to make an impact.
Chez Uber, nous ne faisons pas qu'accepter la différence : nous la célébrons, nous la soutenons et nous l'encourageons pour nos collaborateurs, nos produits et notre communauté. Uber est fier d'offrir les mêmes opportunités à chacun. Nous nous engageons à offrir à tous les mêmes opportunités, quels que soient, par exemple, l'origine, la religion, l'identité et orientation sexuelle, l'âge, la nationalité, le statut marital ou le handicap.