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CRM Marketing Manager, Promotions & Incentives

Central Marketing, Marketing à Washington, District of Columbia

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

Every month, hundreds of thousands of drivers and couriers across the US and Canada depend on Uber for a flexible, reliable way to earn money.

Drivers are the lifeline of the platform and to strengthen our relationship with them, we’re looking for a marketing manager to set the CRM vision for driver incentives and marketing programs at Uber.

 

In this role, you’ll be responsible for the quality and impact of promotions & incentive communications our drivers receive across email, SMS, push notifications and in-app messaging. You’ll have the support of a CRM design, copy, operations, and analytics team and the ability to partner with product and engineering to bring complex, high-impact, new campaigns to life in a way that surprises and delights our customers.

 

What You’ll Do

  • Create the strategy and framework for the rapid testing of driver incentives and programs in CRM channels.
  • Establish a strong working relationship between multi-functional stakeholders on our product, operations, and strategy teams to create marketing campaigns across email, SMS, push and in-app messages.
  • Responsible for promotions across the entire drivers lifecycle to onboard, activate, retain and win back drivers.
  • Establish, meticulously analyze, and continuously improve the direct business impacts for all promotional structures.
  • Execute on the created strategies, develop insights, and optimize business results for subsequent programs.
  • Collaborate with data science, market research & marketing analytics teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing.

 

What You’ll Need

  • 5+  years experience in the customer marketing, customer communications, or customer engagement space
  • Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end
  • Strong stakeholder management and interpersonal skills
  • A record of business results through testing and deploying marketing campaigns across channels
  • Familiarity with CRM technology including ESPs, Segmentation tools, and complex data structures and systems
  • Bachelor’s degree or equivalent experience

Déclaration de confidentialité pour les postulants

Chez Uber, nous ne faisons pas qu'accepter la différence : nous la célébrons, nous la soutenons et nous l'encourageons pour nos collaborateurs, nos produits et notre communauté. Uber est fier d'offrir les mêmes opportunités à chacun. Nous nous engageons à offrir à tous les mêmes opportunités, quels que soient, par exemple, l'origine, la religion, l'identité et orientation sexuelle, l'âge, la nationalité, le statut marital ou le handicap.