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Sr Brand Manager, Rider - EMEA

Central Marketing, Marketing à Amsterdam, Netherlands

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.



We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role


Uber is looking for a highly strategic, inquisitive and creative mind to act as a key member of the Central Brand Management team, building marketing strategies focused on the rider audience across EMEA (Europe, Middle East, Africa).


This function sits at the intersection of creative, research, and marketing, and is essential to driving our rides business forward.  Strategists touch the many workflows across Marketing to generate innovative and insights-driven creative and marketing plans that do just that.


This person will have a proven track record of building marketing and brand strategies, and working across multiple teams to implement impactful, insight-driven marketing. They should be an open-minded, creative problem solver who loves digging into research, defining audiences, steering roadmaps and inspiring stakeholders with the voice of our customers, across marketing and business initiatives.


This role will own a full-range of marketing strategy work (detailed below), and very close collaboration with a number of regional marketing and operations teams. If you pride yourself on being an open-minded & creative problem solver, and thrive in a fast-paced environment, then we’d love to speak with you!

What You’ll Do
  • Work in partnership with leadership, central and regional marketing teams to develop the EMEA-wide marketing strategies to acquire, grow and retain the rider user base.
  • Determine the go-to-market strategies for major product launches and partner with a wide range of stakeholders to bring them to life.
  • Develop core messaging and communications strategies for a variety of rides products.
  • Collaborate and manage relationships with with cross-functional leadership, including Operations, Product, Research, and Comms/Policy.
  • Leverage market intelligence and consumer insights as inputs into various strategies and to inform decision making for our customers.
  • Develop measurement plans and reports across the region that can assess short- and long-term impact, and inform future directions.


What You’ll Need
  • 5+ years experience in building marketing, brand and growth strategies - with deep expertise in marketing planning, acquisition, media/channel strategy, research/insights, implementation, and analytics.
  • Experience with product marketing and/or GTM strategy development.
  • Focus on the big picture and ability to unite marketers around a vision, set of strategic objectives and goals.
  • Strong cross-functional stakeholder management, including a track record of partnering well with non-marketing teams to deliver on shared goals.
  • Critical thinking, excellent analysis, and problem-solving skills.
  • A proven strategist with engaging skills in verbal, written, and visual communications.

Déclaration de confidentialité pour les postulants

Chez Uber, nous ne faisons pas qu'accepter la différence : nous la célébrons, nous la soutenons et nous l'encourageons pour nos collaborateurs, nos produits et notre communauté. Uber est fier d'offrir les mêmes opportunités à chacun. Nous nous engageons à offrir à tous les mêmes opportunités, quels que soient, par exemple, l'origine, la religion, l'identité et orientation sexuelle, l'âge, la nationalité, le statut marital ou le handicap.