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CRM Marketing Manager, New Mobility - EMEA

Central Marketing, Marketing à Amsterdam, Netherlands

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

In the ridesharing industry, CRM is an integral part of engagement, retention, and helping guide the user to a great experience.

 

The CRM Marketing Manager will focus exclusively on New Mobility email and in-app campaigns – product launches, city and feature launches, product engagement, lifecycle, etc. This is a unique opportunity to be a part of a fast-growing CRM team in EMEA. This will be the first dedicated New Mobility CRM hire in all of EMEA.

 

With close ties to regional and global marketing teams, this role will focus on operational efficiency and support cities with centralised execution for all New Mobility launches in EMEA. The marketing manager will work with a broad range of teams based both on SF-HQ, Amsterdam, and regional JUMP teams in all of Europe, Middle East and Africa.

 

What You’ll Do
  • Build a scalable process that will enable CRM to efficiently manage all EMEA New Mobility markets centrally out of Amsterdam with scarce resources and clear prioritisation
  • Formulate clear email and content marketing strategies and processes that aim to bring consistency and efficiency to all lifecycle and bulk campaigns
  • Advocate for lifecycle marketing priorities with metrics, design and product teams; define data requirements and induct behavioural data into marketing automation solutions
  • Prep for large-scale ad-hoc communications for Consumers across all EMEA markets for the potential of up to 40+ languages across 47 countries and 130+ cities
  • Work with Rider CRM team to manage effective cross-sell communication across both rider and New Mobility lifecycles
  • Build relationships with Operations, Marketing and Product functions across the business to move towards bigger, fewer, better campaign execution
  • Set concrete KPIs to improve engagement quality and retention of CRM operations
  • Rigorously track, monitor and report on past and current campaign performance to iterate on your campaigns to increase engagement and brand love
  • Empower and enable local marketing teams to achieve business goals through ongoing collaboration
  • Run coordinated experimentation that will generate constantly improved campaigns and automations

 

What You'll Need

  • At least 5 years experience in the customer marketing, customer communications, or customer engagement space
  • At least 1 year experience in managing large scale CRM campaigns spanning multiple countries and languages.
  • A track-record of demonstrable business results through testing and deploying effective marketing campaigns across different channels
  • Deep familiarity with CRM technology including ESPs, segmentation tools, and complex data structures and systems
  • Strong project management skills that enable you to work with multiple teams in different time zones, countries and regions. Tackle large-scale challenges but don’t lose sight
  • Strong communications skills and stakeholder management ability
  • Strong familiarity and passion for customer relationship management and marketing
  • SQL knowledge is a plus

Déclaration de confidentialité pour les postulants

Chez Uber, nous ne faisons pas qu'accepter la différence : nous la célébrons, nous la soutenons et nous l'encourageons pour nos collaborateurs, nos produits et notre communauté. Uber est fier d'offrir les mêmes opportunités à chacun. Nous nous engageons à offrir à tous les mêmes opportunités, quels que soient, par exemple, l'origine, la religion, l'identité et orientation sexuelle, l'âge, la nationalité, le statut marital ou le handicap.