We are looking for a Brand Manager for Uber Freight, who will be based in San Francisco, report to the Global Director of Marketing and turn brand strategies and plans into reality in the market.
The Brand Manager will work tirelessly on making sure that every aspect of the brand strategy is just right. Brand Managers need to be in contact with other departments such as Sales, Operations, Communications,and Product to ensure that projects will build the business and that the value proposition is being successfully delivered to the clients.
They execute on the communication strategy, working together with the Marketing Leads, Research, Sales and Operations departments to define the best channels to deliver the brand messages, ensuring they fit the value proposition guidelines in every communication.
The Brand Manager will need to be able to draw on the research and monitor supply chain market trends. Therefore, having a grasp of the targets, audiences and market and growth markets. What are their reactions to Uber Freight brand activities? What’s being said and how are people talking about the brand? Determining what we are measuring and monitoring in this process.
The Brand Manager is an owner of their projects, tracking results, adjusting plans and providing feedback and analysis on key brand activities. You are a direct partner of the Carrier and Shipper Marketing leads. For example, what return on investment has been seen from particular activities? What has worked well for specific aspects of the brand and what lessons can be learnt from others?