About the Role
Uber is hiring a Global Performance Marketing Capability Leader, to be one of the key leaders in the global performance team. You will be facilitating strategic alignment and creating integration processes with Ad Tech, Data Science, Marketing Analytics and other HQ based teams. You will ensure that the best capability and expertise is consistently applied around the world, that teams roadmaps, processes (ABO), tools (MMM), experimentation/creative, and metrics (LTV/MCAC) are at the leading edge of the industry and aligned to deliver on Uber’s business goals.
This is an great opportunity for an experienced Performance Marketer to lead strategic efforts of a global team doing multi-channel customer acquisition, engagement, retention, and winback using paid media and other non-owned channels. You will report to the Global Head of Performance to develop and deploy performance marketing strategies across all channels and regions. You will also be responsible for identifying opportunities in the network (assigning projects to regions), best practices, rolling them out across regions and tracking results both on tool adoption / process improvement and also on actual performance and brand MKT KPIs.
The ideal candidate will have a proven track record of developing data-driven media strategies and tactics that drive positive ROI both on a direct basis, as well as longer term brand metrics. They will think creatively and analytically, provide leadership to growing team, and work collaboratively across the organization. Additionally, this candidate must be able to thrive in a fast-paced environment with a "roll up your sleeves" attitude and entrepreneurial spirit.