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Global Head of Performance Marketing

Central Marketing, Marketing à San Francisco, CA

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

 

Uber is hiring a Global Performance Marketing Capability Leader, to be one of the key leaders in the global performance team. You will be facilitating strategic alignment and creating integration processes with Ad Tech, Data Science, Marketing Analytics and other HQ based teams. You will ensure that the best capability and expertise is consistently applied around the world, that teams roadmaps, processes (ABO), tools (MMM), experimentation/creative, and metrics (LTV/MCAC) are at the leading edge of the industry and aligned to deliver on Uber’s business goals.

 

This is an great opportunity for an experienced Performance Marketer to lead strategic efforts of a global team doing multi-channel customer acquisition, engagement, retention, and winback using paid media and other non-owned channels. You will report to the Global Head of Performance to develop and deploy performance marketing strategies across all channels and regions. You will also be responsible for identifying opportunities in the network (assigning projects to regions), best practices, rolling them out across regions and tracking results both on tool adoption / process improvement and also on actual performance and brand MKT KPIs.

 

The ideal candidate will have a proven track record of developing data-driven media strategies and tactics that drive positive ROI both on a direct basis, as well as longer term brand metrics. They will think creatively and analytically, provide leadership to growing team, and work collaboratively across the organization. Additionally, this candidate must be able to thrive in a fast-paced environment with a "roll up your sleeves" attitude and entrepreneurial spirit.

What You’ll Do

 

  • Work with mega regional performance marketing teams and HQ Product, Tech and Data Science to align global and local performance marketing strategies and goals and build a world-class performance marketing engine across tracking, attribution, automation and optimization.
  • Leverage the Network, identifying opportunities and assigning experiments to the mega regional teams to create the next generation of capabilities, including the improvement of performance creative assets.
  • Work closely with the Global Head of Performance, supporting and defining our strategy across paid and organic channels, providing strategic thinking and technical knowledge.
  • Build Relationships: Interface with other functional areas (Finance, Ad Tech, Legal, Data Science, Analytics etc.) to ensure we are bringing all available tools to bear on our global performance marketing priorities.
  • You will help build, champion and improve automation tools and help build a comprehensive platform for campaign management across all channels, globally and push forward regional tech priorities across products, partnering closely with other teams.
  • Lead effort to utilize data-driven methodology, analysis and measurement to improve effectiveness in all marketing channels.
  • Partner with Marketing Analytics to ensure robust attribution models are built to effectively measure performance of each digital and offline channel, and also understand synergies across channels.
  • Lead the development of paid marketing strategies to support growth of Uber globally and ensure team meets all targets within efficiency parameters, including:
    • Optimal Spend allocation between cities, taking into account market balance
    • Ensuring budget is allocated across various channels to optimize a complex set of goals
    • Partner with CRM to ensure tight alignment in all retention and engagement strategies across teams and projects
    • Collaborate with Product and Tech Leadership, and external vendors, to build platforms and processes to enable customer targeting/segmentation, campaign execution, and measurement/optimization at scale
    • Drive innovation with publisher and marketing/ad tech partners
    • Partner with Creative Leadership to ensure that creative is built and optimized for the unique form factor of each channel, developing collaboration models and processes for live creative testing

 

 

What You’ll Need

 

  • A strategic leader with deep understanding of organizational effectiveness and a champion of efficiency.
  • An energy giver with a positive outlook and the ability to influence the direct team, peers, and senior leaders across all company functions.
  • A natural team player, with a strong track record of cross-functional leadership and partnership.
  • Very strong analytical skills with the ability to promptly establish priorities and communicate expectations.
  • High emotional intelligence and empathy.
  • Ability to bring together "brand" spend and "performance" spend mentalities, leveraging the multiplying effect of great creative on both areas of spend.
  • Fluent across all digital channels
  • Must have experience working in a highly matrixed environment at a national / multi-national company
  • Ability to synthesize data, make data-driven decisions and balance that with the 'art' of media strategy
  • Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners
  • Self-motivated and strong collaborator

Déclaration de confidentialité pour les postulants

Chez Uber, nous ne faisons pas qu'accepter la différence : nous la célébrons, nous la soutenons et nous l'encourageons pour nos collaborateurs, nos produits et notre communauté. Uber est fier d'offrir les mêmes opportunités à chacun. Nous nous engageons à offrir à tous les mêmes opportunités, quels que soient, par exemple, l'origine, la religion, l'identité et orientation sexuelle, l'âge, la nationalité, le statut marital ou le handicap.