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ANZ Social Channel Manager, Sydney

Central Marketing, Marketing in Sydney, Australia

About Uber

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the role

This role is responsible for managing strategy for the Uber Eats & Rides social media and content ecosystem, bringing our brand strategy to life and engaging with our ever-growing fan base. You will develop and execute on evergreen and campaign content that drives storytelling for the Uber Eats & Rides brand across our Australia and New Zealand channels - Facebook, Instagram, Twitter, Snapchat, Influencers and Blog. We are looking for a highly creative individual who is can think strategically, stretch their content-development muscles and be part of building an ownable social presence that drives brand and business performance.

 

From tapping into the latest social media platform trend to innovating how we engage our community, this person will have their finger on the pulse of all things social media—a true trailblazer.

What You'll Do

  • Lead the social strategy and amplification of all Uber Eats & Rides campaigns to deliver against campaign goals and targets  
  • Strategise and execute a steady drumbeat of content across channels — tapping into culturally relevant moments and leveraging industry and channel best practices outside campaign periods
  • Lead & drive the social content calendars (evergreen and paid) for both both Eats & Rides to deliver their unique brand personalities, have maximum reach & efficiency & provide one source of truth
  • Become a master of the Uber Eats & Rides voice, leading campaigns that create a 2-way conversation with customers (new and existing)
  • Innovate and iterate on existing social strategies, distribution plans and processes to ensure best-in-class operations
  • Champion the differences between the Rides & Eats businesses, but also look for strategic opportunities to create scale
  • Tailor creative executions appropriately to platform, maximising distribution opportunities.
  • Act as the internal point of contact for existing influencer and creative social agencies, providing approvals and feedback
  • Collaborate closely with Community Operations team (SORT) to ensure consistent and timely interactions on Social
  • Create Community Management engagement framework that can support SORT & Brand and Campaigns team
  • Partner closely with APAC to deliver best in class paid social that aligns to campaign timings and objectives
  • Lead and raise the bar on how we measure & report monthly for all Social and Content activity
  • Manage the budget and payment for Social and Content activity

 

What You'll Need

  • 5-8 years social media and content development experience.
  • Deep understanding of social media management and measurement tools in ANZ.
  • Exceptional media buying and paid platform proficiency (eg. Facebook Ads Manager)
  • Proficient writing skills with strong attention to detail, grammar, and tone.
  • Experience working cross-functionally with an array of internal teams.
  • Creative outlook with inspired brand content ideas

 

Bonus Points

  • Flexible, with the ability to excel in a fast-paced environment.
  • Lover of great food, lifestyle and Australian/New Zealand cultural nuances
  • Experience with Google Analytics, Brandwatch, or similar tools.
  • Experience with brand health metrics tracking (i.e. Brand Studies)
  • Copywriting or creative experience is a plus.

 

Perks

  • The rare opportunity to change the way the world moves. We're not just another social web app, we're moving real people and assets and reinventing transportation and logistics globally.
  • Smart, engaged co-workers including a passionate Social and Content team.

See our Candidate Privacy Statement

At Uber we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.