Get an early taste of Christmas with #UberLECHON

December 6, 2016 / Cebu

Malipayong Pasko!

At Uber, we’re all about celebrating cities and their unique cultures — and we know just how much food means to Filipinos, especially during the holidays. And for Cebu, there’s nothing more iconic than Lechon. That’s why this year, for the first time ever, we’re excited to bring Cebuanos the taste of Christmas early, with #UberLECHON.

On December 14th, we’re giving Uber riders in Cebu the chance to order Rico’s Lechon via the Uber app and get it delivered straight to their doorsteps, all for FREE. In partnership with Rico’s Lechon Escario, we’re bringing the Lechon to you with the same tap-of-a-button technology we use to find you a ride — no need to pre-order or wait in line, and remember, everything is on us.

Riders whose requests are accepted will receive Lechon platters while a few extra lucky riders may receive a whole lechon brought straight to their doorstep. #UberLECHON requests will be valid in the coverage area indicated below.


How It Works

  1. Open the Uber app on Wednesday, December 14, between 2pm – 5pm (or until supplies last)
  2. Set your location and request ‘LECHON’
  3. If you were able to successfully match with a driver, your lechon and other Uber goodies will be delivered in minutes. Make sure to consume it within 30 minutes.

*Each rider account is only limited to 1 package.


New App


Old App

If you don’t get connected right away, just keep trying, as demand will be high and availability will be limited.

Don’t have the Uber application yet? Download the Uber app now in the Google Play Store or Apple iOS store to get free lechon delivered to you!


Will #UberLECHON be available for the entire Cebu?
#UberLECHON will be available in most areas of Cebu City excluding private villages. Check the map above for the exact coverage area.

How long will it take for the lechon to come once connected?
You can expect the delivery to come in 10 minutes or less from when you request.

How will I know if I got connected to a driver?
You will see the profile of the driver appear in your app. The driver will also contact you to set a designated meetup point.

How long will the driver wait for me before leaving?
The driver will only wait at the designated meet up point for 3 minutes. If you do not show up, he will cancel the trip and you will forfeit your free lechon.

If I cancel a request, will I be charged a cancellation fee?
There will be no cancellation fee for this promotion.

Can I order more than one lechon box?
To give chance to others, each rider is only allowed to order one lechon box for this promotion.