Bringing the best of Uber for Business to Northern and Eastern Europe

Kim Ruiter’s passion for entrepreneurship, sales and field hockey has led to a jam-packed career track record blooming with opportunity – from selling energy contracts on the streets to starting two businesses in the Netherlands, Kim is our new Head of Sales for Northern & Eastern Europe for Uber for Business. She’s based in Amsterdam, and she’s all for green initiatives; the thing she’s most excited about is supporting and empowering companies with their sustainability journey.

I would describe my experience in three areas; field hockey, entrepreneurship and sales:

In my new role, I’ll be leading the sales team in Northern and Eastern Europe and together, we’ll be bringing the best of Uber to mid-market and enterprise companies in the Netherlands, Belgium, the Nordics, Poland, Ukraine and Romania.

I’m very excited for Uber Green for Business, where we support and empower companies with their sustainability journey.

Uber has publicly committed to becoming a zero-emissions platform by 2040, meaning 100% of all rides globally will be in Zero Emissions Vehicles. It excites me to be a part of a team that helps companies gain visibility into their carbon footprint and identifies ways for them to reduce it.

My first impression was the growth mindset and the diversity of the team.

The Northern & Eastern Europe team are all go-getters – each of my team members is passionate to set the world in motion and eager to succeed around our customer obsession. 

Diversity – it’s what you feel and experience at Uber. In our own team, we have seven different nationalities with different backgrounds, stories and cultures, which makes Uber and our team a very dynamic place to work in.

The impact of Covid has transformed the current workplace. We’ve seen that many companies are adjusting to different ways of working when it relates to business travel and working from home. This is opening up discussions around policies; how to keep employees engaged and how to motivate them to go to the office. This is where our Uber for Business team is jumping in as trusted advisers to drive this transformation with our clients.

I am passionate about fighting loneliness among the elderly. This is something that is very dear to my heart and, one day, I hope to start my own home for the elderly. In this elderly home, I hope to create a place where we can all look forward to when we’re older and where we can experience joy, connection and purpose.

Interested in joining our team? Explore open roles at Uber for Business.