Uber joins forces with SafetiPin

February 23, 2015 / New Delhi

Safety is an on-going endeavour and we will work tirelessly towards that goal. Today we are announcing a new partnership that further cements our mission to creating a comprehensive safety ecosystem for riders in India. Piloting the collaboration in New Delhi, India, Uber is joining forces with SafetiPin, a map-based mobile safety app that tags safety scores to locations on a map in a city, based on safety audits done across the city. The initiative will be rolled out across other global markets in the coming months, including Bogotá, Colombia and Nairobi, Kenya with the aim to cover approximately 20,000 km of city roads and areas.

How does SafetiPin work?

SafetiPin collects data of locations based on nine parameters that together contribute to the perception of safety by measuring actual location conditions in order to generate a safety score for an area. The information is supplemented with comments and photographs from real users and trained safety auditors. The data collected will also be shared with city governments for urban planning and safety campaigns for safer travels around the city.

What the collaboration means?

Uber will advance the contribution to SafetiPin’s data collection efforts across the city by providing access to partner-drivers and their cars. These partner-drivers, based at different locations in the city, will be trained and work at night with SafetiPin’s safety auditors. This pilot project will begin on 25th February and run for 5 months while covering the following key aspects:

  • Collect night-time data of extensive city areas using camera phones mounted on vehicles (exterior) to capture surrounding road/ city conditions automatically at regular intervals via photographs.
  • Each photograph is tagged with a precise safety score based on nine predetermined parameters (lighting, openness, visibility, security, walk path, crowd and gender diversity and density)
  • Working with the city government and planners to implement projects utilising this data to strengthen the safety conditions of any given area (for example, additional street lighting). This will also allow residents and visitors to ascertain at-risk areas.
  • Over time, re-assess the areas where improvement projects had been carried out, to measure impact against the original safety score.

Gagan Bhatia, General Manager, Uber Delhi said, “Uber is deeply committed and will continue its tireless efforts to build a comprehensive ecosystem that brings safety to the streets of Delhi and across India. This partnership builds on SafetiPin’s understanding and expertise in this field. By working together on this meaningful cross-border initiative we hope to provide local communities with the technologies to enable them to travel more safely around their cities, here in India and around the world.”

“SafetiPin is a free app that women and others can use to view their city from the perspective of safety. As part of our work in cities, we are delighted to have Uber’s participation and support in key cities around the world. This association will provide us with a much larger data set that would otherwise not have been possible, and the process is easier with Uber’s engaged and professional driver community” said Ashish Basu, founder of SafetiPin.