Products

Uber Mumbai: The Road ahead

May 4, 2015 / Mumbai
Share to FacebookThis link opens in a new windowShare to TwitterThis link opens in a new windowShare to Google+This link opens in a new windowEmail


One year ago, we launched Uber in Mumbai with the vision of creating the convenient, reliable and safe transportation option that Mumbai deserves.

Mumbai’s citizens have always been future-facing, inclusive and quick to embrace new ideas and disruptive technology. But the pace of adoption in our city has been remarkable.


mumbai_demand


Today, we’re a growing team on a mission to empower millions in Mumbai with reliable, convenient and affordable transportation, that’s for everyone. And this mission is soon becoming a reality. It is now more affordable to ride with Uber than to own a car. Run the numbers to see how much more each car ride costs you:


The foundation stone has been cast. Miles of relentless execution lie ahead. Here is a look at the path that has led us up to today.


IMPROVING EFFICIENCIES

Mumbai is characterised by a high degree of travel time variability. Over the years, citizens have had an increasingly difficult task of timing themselves¹. Congestion posed and continues to be a challenge in achieving low ETAs in Mumbai.

Through data analytics, we zeroed in on action points. The team hustled to splice data, map demand, grow supply, train partners and deploy technology solutions to enable a reliable ride, minutes away.


Mapping neighbourhood network patterns


Our average ETAs across Mumbai were down
to 8 minutes for UberBLACK by March 2015


 

UberBLACK average ETA                                                                                      uberX average ETA

In addition to getting you a reliable ride within minutes,
we’re also focussing on improving the quality of your ride


YOUR DRIVERS. OUR PARTNERS.

It’s important to share the magnitude of our partner-driver’s commitment and ambition. Last March, some had never operated a smartphone. Twelve months in, many thousands of partner-drivers on the platform are beginning to carve out better, more secure futures for their families, to make the pivotal switch from a salaried driver to a financially independent entrepreneur. Our uberX partner-drivers in Mumbai explain, in this video:



Uber Mumbai connects local entrepreneurs with global travellers to create world-class convenience and local economic opportunities.


mumbai_tourists_edit


The Uber platform in Mumbai has bridged two sections of society at opposite ends of the spectrum. Through future-class technology, to create amazing experiences every single day. The team works tirelessly to train and empower a community of driver entrepreneurs to help people get around the city seamlessly.


Over 85% of rides were rated upwards
of a 4 star experience in March 2015


A SMOOTHER RIDE IN 2015

As Uber expands its footprint, we remain committed to driving safety and convenience for riders, as well as economic opportunity and development for potential driver-partners in the city.


PAYMENT OPTIONS

To drive this commitment forward, in a global first for Uber, we re-engineered our technology and business model in August ‘14 to include new payment choices, built for India.

While the switch allowed millions access to Uber quality convenience, there’s vast headroom for improvement. The team here is working with our Global Engineering Ops (a.k.a the brains that created this) to improve the quality of your ride in Mumbai. Which brings us to our single largest effort, in 2015.


SAFETY

As brothers, husbands, sisters and sons who’ve booked rides for those who matter most in our lives and as citizens of Mumbai in a position to help create a safer travel ecosystem in our city, we are extremely committed to Uber’s global vision on safety.

We’ve rolled out two new in-app safety features  a world-class background check process and an innovative collaboration that, put together, go well beyond the prescribed standards. The safety of our riders and drivers continues to be our highest priority, in Mumbai and worldwide.


SUPPORT

We’ve just rolled out a comprehensive support platform to assist you with everything Uber. And as always, you know where to reach us.


Around the world, our technology facilitates over a million trips a day in over 300 cities across 57 countries. The bottom line is that every single one of us here knows in our bones that we have to continually raise the bar.

We will continue to do our best to fulfil our mission. Thanks for being a part of this movement, and we are excited about the places our platform is going, and the potential 2015 holds for Uber Mumbai.

Once again, thanks for the ride.

Uber On,
Shailesh

For Team Mumbai: Abhinav, Aditya, Nitin, Tarun, Rajeev, Ritu, Bibek, Aviral, Paarmi & the Launch Team: Neeraj, Varun, Utsav.


¹Comprehensive Transformation Study for Mumbai Metropolitan Region ordered by MMRDA (final report, 2008)