Tel Aviv, Your Uber Is Arriving Now!

August 25, 2014 / Tel Aviv

English | Hebrew

Tel Aviv is a city for the young and the young at heart. On relaxed beaches and vibrant nightclubs, in elegant townhouses and eclectic restaurants, from burgeoning artists to brilliant entrepreneurs, this city is pulsing with energy and ideas. Ideas so groundbreaking they’ve transformed industries globally — like USB flash drives, ICQ, VoIP and crowdsourced traffic reports (Waze). Uber’s innovative tech is revolutionizing the way the world moves, and so it’s only fitting that we launch in “Start-up Nation”.


Tel Aviv’s “regular old taxi” just got awesome. Meet uberTAXI, the cheap, fast and convenient way to get around in Tel Aviv / Gush Dan area. Uber is excited to start rolling out the most affordable, convenient and reliable way to get a ride, whenever and wherever you need it.

Assaf Harel Rider Zero

Assaf Harel, the tech-savvy star of beloved Israeli sitcoms Mesudarim and The Parliment, got the first peek of Uber in the city. The comedic genius turned entrepreneur (of viral video startup Jovie) opened his app, requested a ride and just a few minutes later was on his way to a shoot.


Beginning today, uberTAXI fares are now 20% cheaper than a taxi booked and paid through anywhere else. These discounted rates will stay in place until further notice. There will be no booking fees or additional charges to riders.

Your uberTAXI is not just cheaper, it’s better:

  • You get the driver’s photo, vehicle license plate and phone number so you can safely identify and contact your driver.
  • This is a completely cash-free experience. When you arrive at your destination, simply get out of the taxi and go on your way. The fare will be charged through the app to your credit card on file and we’ll email you a detailed receipt.
  • Running late for a meeting? Share your taxi location and ETA with an SMS.
  • New to Uber? Sign up in less than a minute, enter the promo code TLVTAXILAUNCH14 and take your first ride on us! (up to 30 ₪, valid until 9/31/2014).

So whether it’s going to a cafe on Rothschild, cheering on your favorite team at Nokia Arena, or just taking in some sun at Gordon Beach, Tel Avivians deserve a cheap, easy and fun way to get around their city, and uberTAXI is here to deliver.

As we start off, availability will be limited but we will be working hard to make more cars available whenever you want them and wherever you need them. Please do take a ride and share your experience with us via email (, Facebook (Uber.IL) or Instagram (@Uber_TLV).

Uber on,

Team Uber Israel