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Engineering, Data / ML

Accelerating Advertising Optimization: Unleashing the Power of Ads Simulation

19 October 2023 / Global
Featured image for Accelerating Advertising Optimization: Unleashing the Power of Ads Simulation
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Figure 1: General Flow of Ads Bidding and Auction
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Figure 2: Overall Architecture of Ads Simulator
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Figure 3: Bidding and Pacing Framework
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Figure 4: Optimal Reserve Price Design Simulation
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Figure 5: Comparing Ad Revenue Effects: Simulation vs. Experimentation (color-coded by geo-region)
Yue Yin

Yue Yin

Yue Yin is a Senior Applied Scientist on the Uber Eats Ads Team, specializing in Ads Bidding and Pacing Optimization, as well as Ads Ranking. With a passion for bringing ideas to life, she excels in providing hands-on solutions to complex problems.

Posted by Yue Yin