Barney Harford is Uber's Chief Operating Officer, responsible for global ridesharing strategy, operations, marketing, and customer support. He is also responsible for the company's food-delivery business, Uber Eats.
Barney previously served as CEO and board director of Orbitz Worldwide from 2009 to 2015. Orbitz Worldwide was acquired by Expedia for $1.6 billion in 2015. During Barney’s tenure, the company launched the Orbitz Rewards loyalty program and built the Orbitz Partner Network into a leading provider of private-label travel solutions to airlines, hotels, travel agencies, and banks. Prior to Orbitz Worldwide, Barney served in a variety of roles at Expedia Inc. from 1999 to 2006, including as President of Expedia Asia Pacific from 2004 to 2006. Before Expedia, Barney was a strategy consultant with the Kalchas Group.
Barney currently serves as a board director of United Airlines and RealSelf.
Barney grew up in the United Kingdom. He received an undergraduate degree in natural sciences from Cambridge University and an MBA from INSEAD.